Chief Marketing Officer

Communicate Recruitment; Johannesburg; Hybrid; ZAR 900 000 - 1 200 000; Full time

Job summary

A leading recruitment agency in Johannesburg is seeking a senior marketing leader to develop and implement comprehensive marketing strategies. The ideal candidate will possess extensive B2B marketing experience, particularly in the FinTech and asset leasing sectors, with a proven track record in global markets. This role offers the opportunity to influence brand governance and drive commercial execution.

Qualifications

• 8-10 years of marketing experience in a highly commercial B2B environment.
• At least 8 years in a senior management role.
• Proven international marketing experience across multiple geographic markets.
• Strong understanding of the FinTech sector.
• Execution-focused leader with a track record of complex marketing strategies.

Responsibilities

• Develop and lead a comprehensive, group-wide marketing strategy.
• Ensure brand consistency and oversee guidelines.
• Integrate digital marketing channels and optimize campaigns.
• Manage marketing tech stack and ensure data integrity.
• Translate strategy into customer acquisition and revenue growth.

Skills

B2B Marketing

Digital Marketing

CRM Management

Data Analysis

Leadership

Job description

Strategic Leadership

• Develop and lead the implementation of a comprehensive, group‑wide marketing strategy that supports business objectives and market expansion.

Brand Governance & Architecture

• Ensure brand consistency across all touchpoints while supporting the unique identities of individual brands.
• Oversee all brand guidelines, positioning frameworks, and messaging.

Digital Marketing Excellence

• Oversee and integrate all digital channels including SEO / SEM, paid media, social media, email marketing, and lead generation.
• Leverage data‑driven insights to optimize campaigns and improve ROI.

MarTech & Data Integrity

• Oversee the marketing tech stack, CRM systems, and automation platforms to streamline campaigns and analytics.
• Ensure data integrity, compliance, and actionable reporting.

Commercial Execution

• Translate high‑level strategy into tangible results, with a sharp focus on customer acquisition, retention, and revenue growth.

Skills & Experience (Not Negotiable)

• Holds 8‑10 years of marketing experience in a highly commercial, B2B environment.
• Has at least 8 years in a senior management role, with a minimum of 10 years’ professional experience gained within a leading Distribution, Services, Technical / IT, or Asset Leasing business.
• Possesses a strong international marketing perspective with proven experience operating across multiple geographic markets (UK & Africa experience is essential).
• Has a background in or a strong understanding of the FinTech sector and Asset Leasing / Management.
• Is an execution‑focused leader with a proven ability to build, implement, and oversee complex marketing strategies.
• Has deep insight into the evolving challenges and growth opportunities within the Technology and IT Services sector.

Contact JADE GELDENHUYS on