Chief Marketing Officer

Cape Town Digital; Gauteng; On-site; ZAR 1 200 000 - 1 800 000; Full time

Job summary

A global FinTech leader seeks a CMO to build a world-class, data-driven marketing engine in South Africa. You will lead the marketing strategy, ensuring brand consistency while driving growth and capturing market share in a hands-on leadership role. Ideal candidates will have extensive marketing experience in a B2B setting and a proven track record in the FinTech sector. This position offers a unique opportunity to shape marketing for diverse sub-brands.

Qualifications

• 8-10 years of marketing experience in a highly commercial, B2B environment.
• At least 8 years in a senior management role.
• Proven experience operating across multiple geographic markets.
• Strong understanding of the FinTech sector and Asset Leasing/Management.
• Ability to build and oversee complex marketing strategies.
• Deep insight into challenges and growth opportunities in Technology and IT Services.

Responsibilities

• Develop and implement a group-wide marketing strategy.
• Ensure brand consistency while supporting unique brand identities.
• Oversee all digital channels and optimize campaigns.
• Manage the marketing tech stack and ensure data integrity.
• Translate strategy into tangible results focused on growth.

Skills

Marketing experience

B2B environment

Leadership

Digital marketing

Data analysis

International marketing

FinTech sector knowledge

Job description

Reference : CTD

Our client, a global leader in FinTech-driven asset solutions, is seeking its next chapter of growth. Operating across the UK, Africa, and other key markets, the group now needs a marketing leader to bring cohesion, clarity, and a powerful, unified voice to its diverse sub-companies and brands.

As the first CMO, reporting directly to the CEOs, your mission is to build a world‑class, data‑driven marketing engine. You will be responsible for driving growth, ensuring brand consistency, and capturing market share on a global scale. This is a hands‑on leadership role for a builder who excels at execution.

Duties & Responsibilities

• Strategic Leadership: Develop and lead the implementation of a comprehensive, group‑wide marketing strategy that supports business objectives and market expansion.
• Brand Governance & Architecture: Ensure brand consistency across all touchpoints while supporting the unique identities of individual brands. Oversee all brand guidelines, positioning frameworks, and messaging.
• Digital Marketing Excellence: Oversee and integrate all digital channels including SEO / SEM, paid media, social media, email marketing, and lead generation. Leverage data‑driven insights to optimize campaigns and improve ROI.
• MarTech & Data Integrity: Oversee the marketing tech stack, CRM systems, and automation platforms to streamline campaigns and analytics. Ensure data integrity, compliance, and actionable reporting.
• Commercial Execution: Translate high‑level strategy into tangible results, with a sharp focus on customer acquisition, retention, and revenue growth.

Skills & Experience (Not negotiable)

• Holds 8-10 years of marketing experience in a highly commercial, B2B environment.
• Has at least 8 years in a senior management role, with a minimum of 10 years' professional experience gained within a leading Distribution, Services, Technical / IT, or Asset Leasing business.
• Possesses a strong international marketing perspective with proven experience operating across multiple geographic markets (UK & Africa experience is essential).
• Has a background in or a strong understanding of the FinTech sector and Asset Leasing / Management.
• Is an execution‑focused leader with a proven ability to build, implement, and oversee complex marketing strategies.
• Has deep insight into the evolving challenges and growth opportunities within the Technology and IT Services sector.

Contact JADE GELDENHUYS on , quoting the Ref : CTD