Chief Marketing Officer

Riverside Creative; City of Johannesburg Metropolitan Municipality; On-site; ZAR 1 200 000 - 1 800 000; Full time

Job summary

A fast-growing travel tech company is seeking a CMO to lead the digital marketing strategy, scaling the brand and managing a high-performing marketing team. This role requires a visionary leader with expertise in Google Ads, SEO, and app launches to drive growth and impactful decision-making. Join us for the opportunity to influence the company’s trajectory and work on innovative products that redefine connectivity for travelers.

Benefits

Leadership opportunity

Impact on company growth

Innovative work environment

Qualifications

• Proven leadership experience in digital marketing, growth, and brand scaling.
• Hands-on experience with app launches and multi-brand campaigns.
• Strong analytical skills with a data-driven approach to decision-making.

Responsibilities

• Lead and scale a multi-channel marketing strategy that drives awareness and revenue.
• Own Google Ads campaigns and optimize performance.
• Develop and execute content strategies and SEO initiatives.

Skills

Leadership in digital marketing

Expertise in Google Ads

Experience with app launches

Strong analytical skills

Ability to lead a team

Tools

Google Ads

Meta Ads Manager

SEO tools

Data analysis software

Job description

Overview

About Us:

We are a fast-growing travel tech company redefining connectivity for global travelers through innovative SIM and eSIM solutions. Our mission is to empower travelers with seamless communication, anytime, anywhere. We are seeking a visionary marketing leader to scale our brand, drive growth, and create an industry-leading digital presence.

The Role

As our CMO, you will lead the strategy and execution of our multi-channel marketing programs, spanning paid, organic, content, social media, influencer, affiliate, and app growth initiatives. You will be responsible for building and scaling a high-performing marketing team, optimizing campaigns for acquisition and retention, and positioning our brand as a global leader in travel connectivity.

This is a hands-on, strategic role requiring both big-picture vision and data-driven execution, with the autonomy to make decisions that directly impact company growth.

Key Responsibilities

• Strategic Leadership & Team Management

• Lead and scale a multi-channel marketing strategy that drives awareness, engagement, and revenue.
• Oversee and coordinate marketing team members across paid ads, influencer outreach, content, SEO, and social media.
• Provide mentorship, guidance, and expertise across all marketing functions while empowering your team to execute.
• Advise on team expansion, hiring, and resource allocation to ensure scalable growth.
• Set marketing KPIs, track performance, and make strategic decisions to maximize ROI.

• Digital Advertising & Performance Optimization

• Own Google Ads campaigns (Search, Display, Shopping, YouTube, App) and optimize performance through testing, creative copy, and targeting.
• Lead Meta, TikTok, and social media advertising strategies for awareness and conversion.
• Analyze data and reporting to refine campaigns, improve ROI, and drive measurable growth.

• Content, SEO & Brand Storytelling

• Develop and execute content strategies to build brand awareness and drive conversions.
• Oversee SEO initiatives, on-page optimization, backlink acquisition, guest posting, and PR outreach.
• Repurpose user-generated content (UGC) for product pages, social media, and ad campaigns.
• Manage content calendar and collaborate with designers, copywriters, and freelancers.

• Influencer, Affiliate & Community Programs

• Launch and scale influencer and affiliate marketing programs.
• Build partnerships with bloggers, YouTubers, travel content creators, and media publishers.
• Incentivize and manage UGC campaigns to increase engagement and brand loyalty.

• App & Multi-Brand Growth

• Lead marketing strategies for app launches and digital products.
• Manage marketing efforts across multiple brands, ensuring consistent messaging and positioning.
• Leverage AI and other digital tools to drive insights, automation, and performance improvements.

• Analysis & Continuous Improvement

• Monitor travel, tech, and marketing trends to inform strategy.
• Conduct competitor analysis and evaluate campaign effectiveness.
• Adjust marketing programs based on data, ROI, and business goals.

What We’re Looking For

• Proven leadership experience in digital marketing, growth, and brand scaling.
• Expertise in Google Ads, Meta Ads Manager, TikTok Ads, SEO, influencer, affiliate, and content marketing.
• Hands-on experience with app launches and multi-brand campaigns.
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to lead a team, make independent strategic decisions, and provide executive-level guidance.
• Passion for travel, tech, and building innovative marketing programs.

Why Join Us

• Lead a global marketing strategy in a fast-growing travel tech company.
• Work on innovative products that redefine connectivity for travelers.
• Build and mentor a talented marketing team with autonomy and impact.
• Influence the company’s growth trajectory and make measurable, high-impact decisions.