Chief Marketing Director

Bebeemarketing; Durban; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A marketing firm in Durban is seeking a seasoned marketing professional to lead growth and customer engagement initiatives. The successful candidate will drive innovative marketing strategies, manage a high-performing team, and oversee brand positioning across diverse markets. This role requires a proven ability to build brand awareness and lead market research efforts. If you have a passion for strategic marketing and team leadership, apply now for this leadership opportunity.

Qualifications

• Proven track record in developing innovative marketing strategies.
• Experience collaborating with cross-functional teams.
• Strong background in brand awareness and customer engagement.

Responsibilities

• Lead the development and execution of marketing strategies.
• Define and maintain brand positioning across multiple markets.
• Oversee campaigns focused on acquisition and retention.
• Optimize customer journeys from awareness to loyalty.
• Conduct market research and competitive analysis.

Skills

Strategic thinking

Team leadership

Market research

Brand management

Digital marketing

Job description

Marketing Leadership Opportunity

We are seeking a seasoned marketing professional to drive growth, innovation and customer engagement across diverse markets.

The ideal candidate has a proven track record of developing innovative marketing strategies, inspiring cross-functional teams and driving brand awareness.

This role is based in our office in Umhlanga, Durban.

Lead the development and execution of group-wide and individual brand marketing strategies ensuring alignment with business objectives.

Set strategic priorities for departmental heads and ensure all goals support business growth.

Collaborate with senior stakeholders to implement integrated marketing initiatives.

Key Responsibilities

• Brand Positioning: Define and maintain brand positioning across multiple markets.
• Brand Awareness: Build brand awareness, loyalty and reputation across existing and new markets.
• Campaigns: Oversee campaigns aimed at acquisition retargeting and retention across digital and traditional channels.
• Customer Journey: Optimise customer journeys from awareness to conversion and long-term loyalty.
• Market Research: Lead market research and consumer insights initiatives to guide data‑driven decision‑making.
• Competitive Analysis: Continuously analyse competitors, market trends and customer behaviour to maintain a competitive edge.
• Team Leadership: Lead, mentor and manage a high‑performing marketing team across brands and regions.
• Collaboration: Foster collaboration, accountability and innovation across all marketing functions.