Category & Shopper Insights Lead (Energy & Beverages)

Red Bull; Cape Town; On-site; ZAR 700,000 - 900,000; Full time

Job summary

Red Bull South Africa (PTY) LTD. is seeking a Category & Shopper Expert in Cape Town to own the account- and channel-level category blueprint across retail and gas, including planograms, ranging and space recommendations.

The role requires strong analytical skills, data-driven decision making, and collaboration with national account teams. You will translate insights into actionable category plans and support field teams with training and tools to grow the energy beverage category.

Qualifications

• Minimum 3-5 years experience in Category, Insights analyses or Key Account sales in the FMCG industry.
• This highly analytical, organized, and self-motivated individual must have the ability to draw insights from multiple complex data sources.
• Excellent analytical skills are needed not only to evaluate, but to provide useful, actionable tools that are clear, meaningful, and delivered in a timely manner.
• Experience working with syndicated data (Nielsen & IRI), Nielsen Panel (homescan) and shopper metrics.
• Customer facing experience a must; travels up to 25% of the time working with retailers.
• Familiar with Planogram software, such as JDA is an asset.
• Highly proficient in Microsoft Office, especially Excel and PowerPoint.
• In-depth knowledge of the FMCG industry and South African Retail Industry.
• Strong project management and planning competencies.
• Strong communication and stakeholder management skills are required to express analytics and deliver presentations to various levels in the organization.

Responsibilities

• Build trusted working relationships with National Account teams, Sales leaders and priority customers.
• Support and, where appropriate, lead category conversations and reviews with customers, using fact-based recommendations.
• Contribute to customer business planning and joint business plans by identifying opportunities across range, space, location, pricing, promotions and execution.
• Translate recommendations into clear actions for Key Account Managers, field sales, merchandising teams and customer stakeholders.
• Analyse NielsenIQ or equivalent data, retailer scan and loyalty data, shopper research, market demographics, internal sales data.
• Track category size, growth, share, distribution, rate of sale, price, promotion, innovation, and shopper behaviour.
• Produce regular category reviews and account-specific recommendations with explanations and actions.
• Partner with the Insights team on shopper and channel research and translate findings into category choices.
• Act as an internal category SME, sharing trends, tools and recommendations across the commercial organisation.
• Develop and scale insight-led solutions such as Beverage Zones, impulse placements and cross-merchandising.

Skills

Category management

Data analysis

Stakeholder management

Project management

Presentation skills

Customer facing

Tools

JDA

Excel

PowerPoint

NielsenIQ

IRI

Job description

Red Bull South Africa (PTY) LTD. is seeking a Category & Shopper Expert in Cape Town to own the account- and channel-level category blueprint across retail and gas, including planograms, ranging and space recommendations.

The role requires strong analytical skills, data-driven decision making, and collaboration with national account teams. You will translate insights into actionable category plans and support field teams with training and tools to grow the energy beverage category.