Category Marketing Manager (Operations)

Switch Recruit; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading recruitment agency in Johannesburg is seeking a Marketing Manager to develop and implement marketing strategies for assigned categories. The ideal candidate will have 5–7 years of marketing experience, strong analytical and problem-solving skills, and a solid understanding of e-commerce. This role offers an opportunity to drive brand equity and oversee overall category performance.

Qualifications

• 5–7 years of marketing experience, including at least 2 years as a Marketing Manager.
• Solid understanding of sales and operations.
• Strong category expertise and experience in e-commerce.

Responsibilities

• Develop and execute yearly marketing activity plans integrating e-commerce strategies.
• Manage the P&L and budgets of assigned categories.
• Conduct market analysis and manage product launches.

Skills

Numerical fluency

Problem-solving skills

Time management

Leadership

Analytical mindset

Creative thinking

Education

Bachelor’s or Master’s degree in Business Marketing

Job description

We are looking for a candidate with strong numerical fluency, effective problem-solving skills, and the ability to resolve issues in a timely manner. The ideal person will have excellent time management, consistently meet deadlines, demonstrate strong leadership, work accurately and thoroughly under pressure, and take ownership of initiating and leading the implementation of marketing plans and strategies for their assigned category.

Responsibilities

• Develop and execute yearly marketing activity plans for categories, integrating e-commerce strategies
• Manage the P&L and budgets of assigned categories
• Act as a brand ambassador, driving brand equity, awareness, and off-take
• Oversee overall category performance, including sales, distribution, and equity
• Conduct market analysis and manage product launches across traditional and e-commerce channels
• Monitor marketing activity performance, measure campaign success, and generate reports
• Lead innovation and development initiatives, including new products, packaging, campaigns, and consumer promotions
• Collaborate with business development and finance on pricing strategies and revenue targets
• Liaise with research providers to gather market data and consumer insights for decision-making
• Organize key events such as product launches, exhibitions, and product shoots

Requirements

• Bachelor’s or Master’s degree in Business Marketing
• 5–7 years of marketing experience, including at least 2 years as a Marketing Manager, with solid understanding of sales and operations
• Strong category expertise and experience in e-commerce
• Analytical and data-driven mindset
• Ability to identify trends and adapt to customer preferences
• Creative thinker with a track record of generating innovative ideas
• Pet ownership is a plus