Career Opportunities: Brand Specialist Good Hope FM (13194)

South African Broadcasting Corporation; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading broadcasting corporation in Cape Town is seeking a Brand Specialist for Good Hope FM. This role involves developing and implementing a marketing strategy, overseeing brand campaigns, and ensuring collaboration with internal and external stakeholders. The ideal candidate has a marketing qualification and 3-5 years of experience in relevant disciplines, such as digital marketing, media planning, and events execution. This position offers an exciting opportunity to work within a dynamic environment and engage with diverse audience segments.

Qualifications

• 3-5 years’ experience in major marketing disciplines required.
• Experience in broadcast media environment.
• Multi-platform campaign management experience.

Responsibilities

• Assist Marketing Manager to develop and implement marketing strategy.
• Plan and execute brand marketing campaigns.
• Monitor competitor activities and adapt marketing strategy.

Skills

Brand planning

Digital marketing

Advertising

Media planning

Events planning

Education

3 Year IMM diploma or equivalent marketing qualification (NQF level 6)

Digital Marketing Qualification

Job description

Career Opportunities: Brand Specialist Good Hope FM (13194)

Requisition ID13194-Posted -Good Hope FM : Marketing-Good Hope FM-WC - Cape Town

POSITION: BRAND SPECIALIST (GOOD HOPE FM)

DIVISION: RADIO

REPORT LINE: MARKETING MANAGER

SAP POSITION ID: 60018013

REGION: WESTERN CAPE

SCALE CODE: 402

CLOSING DATE: 28 DECEMBER 2025

Main purpose of position:

To ensure that the station’s brand remain recognisable, up to date and exciting to all internal and external stakeholders and to make sure that all brand campaigns are executed in line with the station’s marketing strategy for maximum returns on revenue and audiences.

Key Accountabilities

• Assist the Marketing Manager to develop and implement a marketing strategy for the station or business unit.
• Plan campaigns, launch, and maintain a sustainable brand marketing programme by identifying and analysing audience segments, key areas and opportunities thereof. 30% Marketing Manager Business Unit Manager Brand Specialist
• Keeping abreast of all content plans from channel suppliers and station teams, in order to collate programming highlights for marketing purposes.
• Continuous monitoring of competitor activity to ensure station Marketing strategy adapts to changing business environment.
• Assist Marketing Manager with development and implementation of product marketing plans, focusing on Through-the-Line aspect of campaign roll-out.
• Liaise with On-Air teams and Digital specialists, as well as external agencies, to create briefs, conceptualize and implement different phases of station projects/campaigns.
• Leverage relevant content to create engagement opportunities with the consumers to drive Product Uptake and grow digital communities.
• Oversee activations and campaigns: continued tracking of actual spend against budget and informing managers timeously of potential over-spend and risks.
• Presentation of post campaign reports and budget reconciliations to management.
• Provide constant feedback reports or presentations of all marketing campaigns.
• Source and analyse digital statistics for specific campaigns, for client and stakeholder feedback purposes.
• Monitor and report on the operational risk and compliance matters.
• Implement internal control measures to ensure good governance – ensure all events are insured with internal Insurance department.
• Ensure contracts and/or trade exchange documentation are completed and signed ahead of any event or campaign starting.
• Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
• Liaise and sustain rapport with all media players.
• Interact with station service providers and ensure alignment to specific marketing strategy.
• Manage, maintain and expand customer relationships, exploiting specific needs and anticipating new opportunities.
• Champion the business partner relationship constantly seeking out ways of adding further value to the business through collaboration, coaching, education and appreciation of the business priorities.
• Creating value in each customer interaction and focusing on the total customer experience.
• Customer queries/ complaints resolved in accordance with service standards and SLAs.
• Effective briefing and communication with departmental and other station staff for successful execution of projects.
• Individual coaching, counselling and mentoring conducted on an ongoing basis to meet performance needs.
• Effective and efficient utilization of team members in accordance with production requirements to ensure delivery.

Requirements:

• 3 Year IMM diploma or equivalent marketing qualification (NQF level 6)
• Digital Marketing Qualification
• Experience in broadcast media environment
• 3-5 years’ experience of the major marketing disciplines required: brand planning, digital marketing, advertising, media planning etc.
• Multi-platform campaign management
• Media planning and advertising principles
• Supply chain processes
• Events planning and execution
• Budget planning and management
• Marketing Management
• Planning and organising of resources and information