Campaign Manager

Istore South Africa; Gauteng; On-site; ZAR 450 000 - 600 000; Full time

Job summary

A leading tech retailer in South Africa is seeking an experienced Tactical Campaign Manager to lead multi-channel digital campaigns that drive customer engagement and retention. The ideal candidate will have over 4 years of experience in CRM and digital campaign management, with a strong focus on Email, SMS, and WhatsApp channels. This full-time role requires a strategic thinker with excellent analytical and project management skills, ready to collaborate with creative and analytics teams.

Qualifications

• 4–6+ years in CRM, lifecycle, or digital campaign management.
• Experience managing multi-channel campaigns, mainly Email, SMS, and WhatsApp.
• Solid analytical skills and familiarity with data tools.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Own tactical planning and execution of campaigns.
• Analyze campaign performance and optimize based on results.

Skills

CRM management

Multi-channel campaign management

Analytical skills

Project management

Cross-functional communication

Tools

CRM platforms

Marketing automation tools

Job description

About the Role

iStore is hiring an experienced and performance-driven Tactical Campaign Manager, in our CVM team.

This role will design and execute targeted digital campaigns aimed at driving engagement, retention, conversions, and revenue growth of our existing customer base, whilst enhancing the overall customer experience with our brand. This role is perfect for someone who thrives at the intersection of strategy, execution, and data; someone who knows how to translate customer insights and business goals into high-impact digital campaigns across Email, SMS, WhatsApp, in-app messaging, push notifications, and more. You’ll collaborate closely with our creative, data and product teams to drive results across the customer lifecycle.

Key Responsibilities

• Plan, build, and execute multi-channel marketing campaigns to increase customer engagement, retention, and revenue uplift.
• Own the tactical planning and execution of campaigns across Email, SMS, WhatsApp, push notifications, and other owned digital channels.
• Partner with content, design, and product marketing teams to ensure message consistency and relevance.
• Brief a design team and copywriter.
• Analyze campaign performance using CRM and analytics tools; optimize based on results and customer behaviour.
• Identify and implement customer segmentation strategies to deliver personalized and targeted communications.
• Conduct A/B testing on message formats, timing, frequency, and offers to drive continuous improvement.
• Monitor campaign delivery and compliance (especially across SMS and WhatsApp).
• Stay current on best practices and trends in lifecycle marketing, retention strategies, and martech platforms.

Requirements

• 4–6+ years in CRM, lifecycle, or digital campaign management – ideally in a B2C business.
• Strong experience managing multi-channel campaigns – especially Email, SMS, and WhatsApp.
• Experience with an App would be an advantage.
• Proficient in CRM or marketing automation platforms.
• Solid analytical skills and experience working with data tools.
• Demonstrated success in retention and upsell campaigns.
• Strong project management skills with attention to detail and execution timelines.
• Good communicator, with an ability to work cross-functionally with multiple stakeholders in a fast-paced environment.
• A test-and-learn mindset with a bias for action.
• Graphic design and copywriting skills / experience would be an advantage.

Job Type : Full-timeWork Location : In person