Business Development Specialist

Fd6Be5De-F627-4065-Ba30-50Eddbbacefc; Cape Town; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A UK-based boutique recruitment consultancy is seeking a Lead Generation Specialist to build relationships with founders using personalised video outreach. The position involves conducting research, creating engaging video content, and qualifying leads for discovery calls. Ideal candidates will have a strong background in B2B sales and LinkedIn prospecting, along with excellent communication skills. This role offers flexibility, potential for growth, and a commission structure after 6 months.

Benefits

Flexible scheduling

Growth opportunities

Commission structure

Qualifications

• 2+ years in B2B sales, BD, or lead generation.
• Proven experience generating leads via LinkedIn.
• Comfortable recording personalised videos weekly.
• Available for 2-3 hours overlap with UK time zone.

Responsibilities

• Fill Helen’s calendar with qualified founder leads.
• Research and connect with targeted founders.
• Qualify leads and manage the discovery call pipeline.

Skills

B2B sales

LinkedIn prospecting

Video prospecting

Excellent English communication

CRM experience

Tools

Loom

Hippo Video

ConvertKit

Job description

Lead Generation Specialist - Use Video Prospecting to Build Pipelines

Tired of cold calling strangers who hang up on you?

Want to actually build relationships with founders via personalised video outreach?

Here’s What Most Sales / BD / Lead Gen Roles Won’t Tell You: Most companies want you to send generic messages per day, spam LinkedIn, and hit dial times hoping someone picks up. They care about activity metrics, not actual relationships or revenue. We do the opposite. HFBAC is a UK-based boutique recruitment consultancy helping bootstrapped founders build Chemistry First teams. You’ll use personalised video prospecting (Loom / Hippo Video) to reach UK and US founders, build genuine relationships, and book 8-12 discovery calls per month for Helen (founder).

This is thoughtful, one-to-one outreach.

Quality > quantity.

HFBAC stands for Hiring For and Building Awesome Companies and is pronounced Half-back.

The Numbers

• / month (R15,
• , / month) for
• hours / weekRate : R
• / hour - above market for part-time BD work
• Payment : Monthly via Wise transfer to your SA bank accountStart Date : January 27,
• Potential Commission (Month 6+) : 5% of revenue from clients you sourceExample : Generate 3 clients / month × £8K = £24K revenue = £1, / month bonusCommission decision based on your performance and the company’s profit.

We’ll discuss ahead of launching a commission structure for you in Month 6. Growth Path: Month 4+ : Option to grow to full-time (40 hrs, £1,,

Month 9+ : Hire second Lead Gen, you become Team Lead

What You’ll Actually Do (Not Sales Fluff)

• Your Main Job: Fill Helen’s discovery call calendar with qualified founder leads using personalised video outreach.
• Weekly Outreach Rhythm:
  • Monday: Research target founders on LinkedIn (solo founders, bootstrapped teams, growing startups)
  • Tuesday-Thursday: Record personalised videos per day seconds each)
  • Friday: Send personalised LinkedIn connection requests
• Your Weekly Output:
  • personalised videos sent
  • LinkedIn connections made
  • thoughtful comments on founder posts (add value, not spam)
  • 8-12 DM conversations with warm leads
• Target: 8-12 discovery calls booked month
• Plus: Workshop & Lead Magnet Promotion (25% of your time): Promote HFBAC workshops (Co-Founder Quest, Hiring Blueprints, etc.) Drive lead magnet downloads (scorecards, guides, toolkits), Manage ConvertKit email sequences, Convert workshop attendees to discovery calls
• Plus: Discovery Call Pipeline (25% of your time): Qualify leads from your outreach, Book qualified founders onto Helen’s calendar, Send pre-call questionnaires, Brief Helen before each call, Follow up post-call (thank you, next steps, nurture)

This Role Is NOT For You

• You want to cold call or use phone prospecting (we don’t do that)
• You prefer mass automation over personalised outreach
• You’re uncomfortable recording videos per week
• You need constant validation and struggle with rejection
• You want to close sales yourself (Helen closes, you fill pipeline)
• You’re not comfortable with UK / US founder language and culture
• You’re based outside South Africa (we need SA timezone and accent)

This Role IS For You If

• You LOVE video prospecting and building relationships digitally
• You’re comfortable being the face of HFBAC in videos (professional, warm, authentic)
• You’re resilient (80% of outreach won’t respond - that’s normal)
• You’re creative with messaging (you adapt, don’t just follow scripts)
• You understand startup / founder challenges (or want to learn)
• You’re self-motivated (weekly check-ins, not daily supervision)
• You have a hunter mentality (you see opportunities everywhere)

Real Impact

Founders you connect with build teams that change their businesses. Your outreach = their success.

Why HFBAC?

UK Client: Work with UK consultancy (exposure to professional BD practices, looks great on CV).

Chemistry First Methodology: Learn our unique positioning (it’s based on Helen’s 8 years as BBC sports commentator - winning teams have chemistry, not just talent).

Video-First Approach: Most companies are still stuck on cold email. We’re ahead with personalised video (higher response rates, better relationships).

Growth Path

Start part-time, grow to full-time, potentially become Lead Gen Team Lead and hire / train second person. Autonomy: After 2-week training, you own your outreach strategy. Helen only reviews conversion data weekly. Values-Driven: We care about helping founders build great teams, not just hitting arbitrary activity metrics. Potential Commission: Month 6+ commission structure possible (5-10% of sourced revenue).

What We Need From You

• Essential: 2+ years B2B sales, BD, or lead generation experience
• Proven LinkedIn prospecting experience (you’ve generated leads via LinkedIn)
• Comfortable recording personalised videos per week (this is critical)
• Excellent written and spoken English (British accent preferred)
• Experience with video tools (Loom, Vidyard, Hippo Video, Dubb)
• CRM experience (Pipedrive, HubSpot, Salesforce, or similar)
• Available hours / week with 2-3 hour UK overlap
• Based in South Africa with reliable internet + professional workspace
• Bonus Points: Experience selling to founders or C-level executives
• Understanding of startup / bootstrapped founder world
• ConvertKit or email marketing platform experience
• Previous UK / US B2B experience
• Hunter personality (you LOVE prospecting)

Training & Onboarding

• Week 1 (Jan): HFBAC brand deep dive, Chemistry First methodology, ICP study, practice video scripts
• Week 2 (Feb 3-7): Supervised outreach - you record videos, Helen reviews all before sending
• Week 3+ (Feb 10+): Fully independent - weekly strategy calls, you own the pipeline. Helen invests heavily in training.

Working Pattern

• Hours: hours / week (flexible scheduling)
• UK Overlap Required: 2-3 hours for weekly strategy call with Helen

How to Apply

This is a revenue-generating role. We have a thorough process.

1. 1. Your CV / Resume (click on apply for this advert)
2. 2. Send an InMail to Helen Cover Letter words) answering: Why are you interested in B2B lead generation for UK startup clients? Describe your LinkedIn prospecting experience - be specific (numbers, results, tools used). Tell us about your video prospecting experience (what tools, how many videos, conversion rates). Confirm: Available hours / week with UK overlap?
3. 3. Look out for email from Helen with a few questions for you to answer and she will review each one as opposed to AI deciding your chemistry, future and suitability.
4. 4. Google Meet Interview with Helen.
5. 5. At-Home / Practical task followed by final Google Meet with Helen. You’ll get plenty of time to ask Helen questions so you can assess if working with Helen is right for you.

Apply via the link (Ideal). Start Date: January 27, (can be earlier if you are available sooner - I’ve built in time in case you’re on a notice period). Application Deadline: Friday Nov may close earlier. Interviews: ASAP and some may be before the closing date. Apply now if you’re ready to build pipelines via video, not cold calls.

HFBAC is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment.