Business Development Representative

Bullfinch Recruitment; Johannesburg; Remote; ZAR 350 000 - 500 000; Full time

Job summary

A dynamic recruitment firm is seeking a Business Development Representative to connect with potential clients in the iGaming sector. This fully remote position based in Johannesburg requires strong business development skills and proficiency in tools like LinkedIn Sales Navigator and GoHighLevel. The role includes lead generation, research, and CRM management, catering to a global client base. Join a supportive team committed to growth and innovation.

Benefits

Flexible remote work

Access to leading business development tools

Continuous learning opportunities

Supportive team environment

Qualifications

• Experience in business development for recruitment services, preferably in iGaming or tech.
• Ability to quickly learn new processes and tools.
• Comfortable with large-scale outreach activities.
• Confident working with AI tools.

Responsibilities

• Conduct outbound prospecting using LinkedIn Sales Navigator.
• Research prospects to contextualize outreach.
• Maintain accurate records in GoHighLevel CRM.
• Follow up on non-responsive leads for conversion.
• Monitor outreach metrics for continuous improvement.

Skills

Business development experience

Quick learner

High-volume capacity

Tech savvy

Detail-oriented

Self-motivated

Strong written English communication

CRM experience

LinkedIn proficiency

Tools

LinkedIn Sales Navigator

GoHighLevel

AI-powered business development tools

Job description

About the role

Bullfinch Recruitment is seeking a curious and data-driven Business Development Representative to help identify, research, and connect with high-potential clients across the global iGaming sectors.

This role suits someone who believes great outreach starts with understanding. You’ll use LinkedIn Sales Navigator, GoHighLevel, and our AI insight tools to craft outreach that shows prospects we know them before we contact them.

You’ll balance intelligent research with consistent outreach to build meaningful conversations. In addition to this you’ll seek leads for our other outreach methods. We value thoughtful communication. The ability to write like a human, think like a strategist, and build credibility through insight.

Key responsibilities

• Lead generation and outreach: Conduct a mix of volume and high context outbound prospecting. Focus will be on high context, but from time-to-time you may be asked to alter approach for volume. You’ll be using LinkedIn Sales Navigator as the primary research and contact tool.
• Research: Research and contextualize outreach by understanding the prospect’s business model, recent moves, and hiring needs before engagement.
• Follow‑up management: Systematically follow up on non‑responsive leads to maximize conversion opportunities.
• CRM management: Maintain accurate and up‑to‑date records in GoHighLevel CRM system.
• Pipeline management: Keep business development pipelines current with detailed prospect information and interaction history.
• Data quality: Ensure all lead data and communication touchpoints are properly documented and organized in the CRM.
• Tool adoption: Leverage AI tools (existing and new as they develop) to surface hiring signals, company news, and decision‑maker insights before outreach.
• Performance tracking: Monitor outreach metrics and contribute to continuous improvement initiatives.

Location and work arrangement

• Fully remote position – Johannesburg, South Africa.
• Client base: International.
• Equipment: Home office setup required (laptop is provided) with reliable internet connection.

Essential requirements

• Business development experience: This will have been gained for recruitment services, preferably in the iGaming or tech industry, with a proven track record of strong conversions.
• Quick learner: Ability to rapidly pick up new processes, tools, and technologies.
• High‑volume capacity: Comfortable with executing large‑scale outreach activities.
• Tech savvy: Confident working with AI tools and new technologies (internal and external).
• Detail‑oriented: Strong attention to detail for CRM data management.
• Self‑motivated: Able to work independently in a remote environment.
• Communication skills: Strong written English communication abilities.
• CRM experience: Familiarity with CRM systems (GoHighLevel experience a plus).
• LinkedIn proficiency: Experience with LinkedIn Sales Navigator or similar prospecting tools.

What we offer

• Career growth: Opportunity to develop business development and coordination skills in a growing recruitment business.
• Flexible remote work: Work from home with flexible scheduling.
• Technology access: Access to industry‑leading business development and AI tools.
• Learning environment: Continuous learning opportunities with new technologies and methodologies.
• Supportive team: Work alongside experienced recruitment professionals and seasoned HR leaders from the iGaming industry.

Main tools you’ll use

• LinkedIn Sales Navigator (primary prospecting tool)
• GoHighLevel (CRM system)
• Various AI‑powered business development tools (as implemented)

We’re looking for someone who can start making an impact quickly while growing with our expanding business. If you’re a smart, motivated individual ready to learn and contribute to our success, we’d love to hear from you.

Bullfinch Recruitment is an equal opportunity employer committed to diversity and inclusion.