Business Development Manager - Branded Vouchers

Blu Label Unlimited; Gauteng; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading multi-industry company in South Africa is seeking a Business Development Manager to drive non-gaming voucher growth and execute comprehensive acquisition plans. The ideal candidate will have 5–7 years of experience, excellent negotiation skills, and proficiency in market research. This role offers a competitive salary with full-time employment and focuses on retail and e-commerce partnerships.

Qualifications

• 5–7 years in business development or account management.
• Ability to negotiate high-value commercial deals.
• Experience with retail/e-commerce partnerships.

Responsibilities

• Conduct market analysis for decision-making.
• Build and execute acquisition plans.
• Track execution and adjust tactics to deliver results.

Skills

Excellent communication skills

Customer-centric approach

Commercial modelling

Negotiation skills

Market research

Adaptability in dynamic environments

Education

Bachelor's degree in business, Marketing, finance, or Technology

Professional certifications in Business Development or Sales Leadership

Job description

Business Development Manager - Branded Vouchers

The Business Development Manager - Branded Vouchers is responsible for driving Blu Voucher's non-gaming redemption growth while leading the UniPin 2.0 relaunch into retail and e-commerce channels.

The role encompasses acquisition, onboarding, and in-life growth of retail, lifestyle, and e-commerce partners, ensuring commercial profitability and sustainable scale.

The incumbent will validate UniPin's margin model vs Blu Voucher, support Blu Voucher's diversification beyond gaming, and contribute to Africa / global expansion pilots.

While the primary focus is on Blu Voucher and UniPin, the incumbent must operate with an understanding of voucher interoperability across Blu Voucher, UniPin, and Ringas, to ensure consistent partner positioning and commercial alignment.

Key Responsibilities

• Conduct research on retail and e-commerce trends, competitive dynamics, and regulatory environment
• Analyse consumer adoption patterns, retail category growth, and competitor benchmarks
• Prepare market intelligence reports for decision-making and partner targeting

Market Analysis and Research

• Conduct research on retail and e-commerce trends, competitive dynamics, and regulatory environment
• Analyse consumer adoption patterns, retail category growth, and competitor benchmarks
• Prepare market intelligence reports for decision-making and partner targeting

Business Development and Sales

Develop and execute acquisition plans :

• Build a structured pipeline of retail groups, e-commerce platforms, utilities, and lifestyle providers
• Prioritise targets using commercial modelling and redemption forecasts
• Set quarterly acquisition targets aligned to UniPin 2.0 milestones and Blu Voucher diversification goals

Source, prospect, and negotiate deals :

• Engage C-level decision-makers at retailers and e-commerce companies
• Prepare business cases showing projected FV uplift, redemption adoption, ROI, and interoperability value where relevant
• Support BV Exec in negotiations covering commercial terms, partner-funded marketing, and margin models
• Oversee partner handover to Product / Ops for onboarding (APIs, QR, PoR, retail rails)

Deliver phased relaunch into retail and e-commerce channels

• Support full migration to BLD infrastructure for cost control and commercial flexibility
• Secure and activate strategic redemption partners as proof-of-concept

Client Relationship Management

Act as key account manager for non-gaming partners

• Run structured QBRs, reviewing commercial performance, partner satisfaction, and growth opportunities
• Implement improvements based on partner feedback and market needs

Strategic Planning and Execution

• Develop annual BD plans for Blu Voucher (non-gaming) and UniPin
• Identify risks and opportunities within the retail / e-commerce verticals

Track execution and adjust tactics to deliver results

• Track FV, ARPU, margin contribution, and retention for all retail / e-commerce partners
• Conduct profitability analysis for every account; validate UniPin's uplift vs Blu Voucher
• Collaborate with Marketing Manager to measure ROI and value extracted from partner-funded campaigns
• Deliver quarterly BD packs (budget utilisation, forecasts, profitability dashboards)

Cross-functional Management

• Partner with Product on UniPin infrastructure migration, integrations, and interoperability features
• Collaborate with Marketing on campaigns and retail / e-commerce visibility
• Engage BI / Finance for reporting accuracy and commercial dashboards
• Support Legal in ensuring onboarding complies with KYC / AML, exchange control and data privacy standards
• Maintain full contract lifecycle and CRM data for audit readiness

Collaboration & Culture

• Build a culture of respect and understanding across the organisation
• Recognise outcomes which resulted from effective collaboration between teams
• Build co-operation and overcome barriers to information sharing, communication and collaboration across the organisation

Self-Management

• Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained
• Demonstrate consistent application of internal procedures
• Plan and prioritise, demonstrating abilities to manage competing demands

Demonstrate abilities to anticipate and manage change

• Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organisational needs

Core Skills

• Excellent communication, presentation, and negotiation skills
• Customer-centric and adaptable in a dynamic environment
• Ethical, resilient, and results-driven
• Tech-savvy, adopting innovations in digital commerce
• Retail / e-commerce ecosystem knowledge
• Commercial modelling and profitability analysis
• Partner acquisition, onboarding, and relationship management
• Market research and competitor analysis
• Contract management and CRM discipline

Education

• Bachelor's degree in business, Marketing, finance, or Technology (Postgraduate qualification advantageous)
• Professional certifications in Business Development, Key Account Management, or Sales Leadership desirable

Experience

• 5–7 years in business development, partnerships or account management in retail, e-commerce, fintech, or payments.
• Proven Ability To Secure and grow large retail / e-commerce accounts
• Negotiate high-value commercial deals with C-level stakeholders
• Drive revenue, margin growth, and ROI through partnerships
• Experience with voucher, aggregator, or PSP ecosystems highly advantageous
• Exposure to cross-border partnerships (Africa / emerging markets) a plus

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Business Development, Sales, and Marketing

Industries: Telecommunications, Financial Services, and Retail