Branding Manager

Arrow Marketing and Sales; Wes-Kaap; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A South African marketing agency is seeking a full-time remote Branding Manager. This entry-level role involves developing and overseeing branding strategies, managing campaigns, and coordinating with creative teams. Ideal candidates will have strong skills in branding, market research, and digital marketing, along with a Bachelor's degree in a related field.

Qualifications

• Strong skills in branding, brand strategy, and creative campaign management.
• Experience in market research, data analytics interpretation, and performance tracking.
• Knowledge of digital marketing, social media platforms, content development, and SEO.
• Project management, organizational skills, and the ability to coordinate with cross-functional teams.
• Excellent verbal and written communication skills.

Responsibilities

• Develop and oversee branding strategies to ensure cohesive brand messaging across all platforms.
• Manage brand campaigns and collaborate with creative teams.
• Analyze brand performance metrics and ensure alignment with organizational goals.
• Coordinate to maintain brand consistency within digital, print, and event-based marketing efforts.

Skills

Branding

Brand strategy

Creative campaign management

Market research

Data analytics interpretation

Digital marketing

Project management

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Design tools

Analytics tools

Job description

Arrow Marketing and Sales is a South African-based integrated marketing agency with a global reach, specializing in branding, creative design, digital marketing, SEO, and website development. Operating from its headquarters in South Africa, Arrow serves clients in the UAE, UK, and US, combining local market expertise with a global perspective. The agency delivers measurable marketing strategies that balance creativity and data to help businesses of all sizes achieve sustainable growth. Guided by a “100-year philosophy,” Arrow prioritizes long-term partnerships, integrity, innovation, and people-first values to ensure enduring success.

Role Description

This is a full-time remote position for a Branding Manager. The Branding Manager will develop and oversee branding strategies to ensure cohesive brand messaging across all platforms. Responsibilities include market research, managing brand campaigns, collaborating with creative teams, analyzing brand performance metrics, and ensuring alignment with organizational goals. The role involves cross-functional coordination to maintain brand consistency within digital, print, and event-based marketing efforts.

Qualifications

• Strong skills in branding, brand strategy, and creative campaign management
• Experience in market research, data analytics interpretation, and performance tracking
• Knowledge of digital marketing, social media platforms, content development, and SEO
• Project management, organizational skills, and the ability to coordinate with cross-functional teams
• Excellent verbal and written communication skills
• Proficiency in relevant design and analytics tools is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in leadership roles or managing brand-related projects is beneficial

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Marketing Services