Brand Strategy Lead - Luxury Travel

Wild Dreams; Pretoria; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A prestigious hospitality group is looking for an experienced BRAND MANAGER in Pretoria to lead brand transformation in the luxury travel sector. You will define brand presence across PR and digital platforms, ensuring consistency and emotional connection. Ideal candidates have over 5 years in brand management and a strong grasp of luxury marketing strategies. This role offers hybrid flexibility and a competitive salary package.

Benefits

Competitive salary

Pension fund

Medical cover

Hybrid work flexibility

Qualifications

• 5+ years’ experience in brand management, ideally within luxury travel or hospitality.
• Proven record in evolving a luxury brand.
• Strong creative direction and content briefing skills.

Responsibilities

• Evolve brand positioning for the ultra-luxury travel market.
• Oversee website and digital asset redevelopment.
• Drive impactful PR campaigns in luxury publications.

Skills

Brand management

Digital marketing

Public relations

Luxury marketing

Education

Bachelor's degree in Marketing or related field

Postgraduate qualification in Luxury Brand or Hospitality Marketing

Tools

Google Analytics

SEMrush

Job description

A prestigious hospitality group is looking for an experienced BRAND MANAGER in Pretoria to lead brand transformation in the luxury travel sector. You will define brand presence across PR and digital platforms, ensuring consistency and emotional connection. Ideal candidates have over 5 years in brand management and a strong grasp of luxury marketing strategies. This role offers hybrid flexibility and a competitive salary package.