Brand Specialist (Beauty Category)

Dis-Chem Pharmacies; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A large pharmacy chain in Midrand is looking for a Brand Specialist to drive brand growth and implement strategies. The ideal candidate has 5-8 years of experience in Marketing and a relevant degree. Responsibilities include managing branding materials, conducting market research, and ensuring effective communication of brand goals. A market-related salary and benefits like medical aid and provident fund are offered.

Benefits

Market related salary

Medical aid

Provident fund

Staff account

Qualifications

• 5 – 8 years’ experience in Marketing and Brand Management.
• Grade 12 / Matric.
• Must have knowledge of Budgets and Financial reports.

Responsibilities

• Implement sales and brand strategies at store level.
• Champion the brand internally to ensure understanding of goals.
• Carry out market research and analyse success of marketing campaigns.

Skills

Marketing and Brand Management

Knowledge of Retail

Analytical Skills

Teamwork

Sales Driven

Education

Diploma or Degree in Marketing, Business Administration, or related field

Job description

Dis-Chem Pharmacies in Midrand has an opportunity available for a Brand Specialist to join the team. The main purpose of this role will be to drive growth of the brand within an organisation and ensure that the products, services and product lines that fall under their brand resonate with current and potential customers.

Minimum Requirements

• Grade 12 / Matric
• 5 – 8 years’ experience in Marketing and Brand Management
• Diploma or Degree in Marketing, Business Administration, or related field
• Knowledge of Retail, promotions, sales, stock management and reporting.

Job Specification

Strategy

• Implement sales and brand strategies at store level according to industry standards.
• Ensure industry legislation is adhered to when developing and implementing strategies.
• Ensure brand strategies are reviewed on a regular basis to evaluate its effectiveness and to make relevant adjustments where needed to enhance sales.
• Champion the brand internally making sure all elements of the company understand the brand and its goals.
• Ensure the effective implementation of promotions involving products.
• Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
• Analyse the success of marketing campaigns and creating reports.
• Review financial performance reports, monitor deviations from budget, and take corrective action as necessary following established procedures.

Branding

• Ensure the effective management of all branding material, maintenance of branding, storage and order of indoor and/ or outdoor branding.
• Set style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Develop all in-store signage programs, ensuring consistency of programs and messaging.

Product Launch

• Deliver internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
• Ensure the relationship with distributors and suppliers is maintained.
• Create and manage promotional collateral to establish and maintain product branding.
• Manage selection, ordering and distribution of informational and promotional materials.

Competencies

• Must have knowledge of Budgets and Financial reports
• Business Acumen, Controlling progress.
• Trustworthy and Honest
• Team Player
• Ability to work under pressure
• Deadline and Sales Driven

Special conditions of employment

• South African
• MIE, clear criminal and credit
• Driver’s license and/or own reliable transport

Remuneration and benefits

• Market related salary
• Medical aid
• Provident fund
• Staff account

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities.