Brand Manager, South Africa

Brown-Forman Corporation; Cape Town; On-site; ZAR 512 000 - 855 000; Full time

Job summary

A leading alcoholic beverage company seeks a brand manager for the Jack Daniel’s Family of Brands in South Africa. The role involves strategic leadership, marketing execution, and collaboration with partners to enhance brand growth across the region. Ideal candidates should have strong marketing experience, financial insight, and a background in FMCG or the beverage industry. Competitive benefits are included.

Benefits

Premium benefits reflecting company values

Qualifications

• Demonstrable marketing experience at an ABM or BM level.
• Sound financial acumen with understanding of P&Ls.
• Strong understanding of market, category & consumer data.
• Experience working across multiple markets is preferred.
• Experience in large FMCG or alcoholic beverage industry is preferred.

Responsibilities

• Lead the JDFOB across South Africa.
• Set & refine the long-term JDFOB brand strategy.
• Support portfolio development and pricing strategy.
• Assess marketing activities for opportunities.
• Provide execution priorities for indirect people management.

Skills

Marketing experience

Financial acumen

Understanding of market data

Experience in FMCG or beverage industry

Collaboration with global brand teams

Job description

Current Employees, Consultants, and Agency Partners

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Meaningful Work From Day One

This role leads brand building for the Jack Daniel’s Family of Brands (JDFOB) across all Southern Africa markets.

What You Can Expect

The role is responsible for managing the JDFOB for South Africa, consisting of: Jack Daniel’s Old No. 7, Jack Daniel’s Flavours, Jack Daniel’s Single Barrel, Gentleman Jack, and Jack Daniel’s RTDs.

Key Responsibilities

• Lead the JDFOB across South Africa, collaborating closely with partners to deliver volume, value & brand health metric growth across the JD portfolio and ahead of competitors.
• Work with the Regional Marketing Manager to set & refine the long‑term JDFOB brand strategy, deliver investment plans, and align with global brand strategies, partnerships & priorities.
• Support the Regional Marketing Manager in portfolio development, pricing strategy, and brand planning to ensure delivery of plans in line with B‑F planning cycle parameters.
• Champion a measurement & evaluation culture, consistently assessing marketing activities and identifying opportunities for improvement.
• Provide clear direction and execution priorities for indirect people management, collaborating with the Regional Marketing Manager, Area Manager, and partners.
• Support agency services deployment, manage contracts, and foster strong collaboration between creative & media agency partners.
• Ensure synergy between brand plans, country plans & commercial activities across South Africa, Zimbabwe, Lesotho, Eswatini, Mozambique, Botswana, Namibia, and Malawi.

What You Bring to the Table

• Demonstrable marketing experience at an ABM or BM level.
• Sound financial acumen with understanding of P&Ls.
• Strong understanding of market, category & consumer data.
• Experience working across multiple markets (preferred).
• Experience in large FMCG or alcoholic beverage industry (preferred).
• Experience on global brands with global brand teams (desired).

Who We Are

We believe great people build great brands, and there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow personally and professionally, solve problems, seize opportunities, and generate bold ideas. Teamwork matters and we encourage you to bring your best self to work.

What We Offer

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.