Brand Manager (Skincare)

Prestige Cosmetic Group; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading cosmetics company in Cape Town is seeking a Brand Manager to develop brand strategies and drive market share growth. The successful candidate will have at least 5 years of relevant experience in the cosmetics industry, specifically in building make-up and skincare brands. This role involves maintaining brand integrity, coordinating PR activities, and effectively managing the marketing budget to ensure brand profitability.

Qualifications

• 5 years relevant experience in the cosmetics industry.
• Must have experience in building make-up and skincare brands.

Responsibilities

• Formulate brand strategy and long-term growth plans.
• Establish brand activities to drive market share growth.
• Maintain brand equity and integrity.
• Communicate marketing vision within the organization.
• Analyze brand strategy and performance.

Skills

Brand management

Marketing concepts

Communication skills

Negotiation skills

Attention to detail

Business acumen

Education

Business / Marketing degree

Job description

Job Description

Brand Manager Position : Brand Manager

Department : Marketing

Location : Cape Town

Reporting to : Marketing Manager

Purpose of the Role: To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa.

Key Responsibilities

Business Performance: Formulation of brand strategy and long-term growth plans to drive market share growth.

Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.

Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.

Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market.

Analysis of brand strategy and performance and effect changes as needed.

Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to drive sell‑out and alleviate any sales deficits.

Effectively set global sell out targets for the brands with the sales team.

Effective adaption of global strategies to suit the SA market and to meet the retailers expectations.

Effective and regular business reviews to ascertain challenges and opportunities.

Together with Marketing Manager, monitor retail prices in the market to ensure the brand remains competitive, while at the same time monitoring brand ex works and forex trends and formulating strategies to manage pricing effectively.

Together with the sales team, manage distribution and review to ensure that the brand follows international guidelines and strategy, at the same time ensuring that doors deliver ROI by reaching minimum turnover levels.

Inventory management to ensure brand stock levels in house meet both the brand and organisational requirements, including accurate promotional forecasting.

Brand reporting Stakeholder engagement and management Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market Work with all stakeholders to gain maximum exposure for the brand Co‑ordination and implementation of PR activity Budget and Financial Management Management of marketing budget Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability Ensuring achievement of wholesale budgets across all retailers Ensuring market share growth across all retailers

Competencies

Deciding and Initiating Action

Working with People

Writing and Reporting

Persuading and Influencing

Planning and Organising

Delivering Results & Meeting Customer Expectations

Adapting and responding to change

Coping with pressures and setbacks

Analysing

Entrepreneurial and commercial thinking

Skills

Strong understanding of Brand management & Marketing concepts

Willing and able to work on both strategy and operational subjects

Attention to detail

Proactivity, adaptability & flexibility

Multitasking

Strong interpersonal skills

Negotiation skills

Communication skills

Business acumen

Minimum Requirements / Qualifications

Business / Marketing degree 5 years relevant experience in the cosmetics industry Must have experience in building make‑up and skincare brands

Prestige Cosmetics Group is an equal employment opportunity company that is committed to diversity.