Brand Manager RX (CNS)

Dr Reddy'S Laboratories Limited; Johannesburg; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A pharmaceutical company in Johannesburg is seeking a Marketing Manager to grow the RX product portfolio through strategic marketing. You will reinforce customer loyalty and develop market strategies while collaborating with sales teams. Ideal candidates have 5+ years in brand management and strong leadership skills. This role emphasizes results-oriented work culture.

Qualifications

• 5+ years experience in Brand Management within Pharma ideally in RX.
• Experience in managing CNS portfolio and overall brand management experience.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Grow and reinforce customer loyalty for the RX product portfolio.
• Develop and implement innovative brand and market strategies.
• Improve sales effectiveness of the promotion team for the brand.

Skills

Digital Marketing

Management Experience

Profit & Loss

Analysis Skills

Microsoft Powerpoint

Market Research

Project Management

Product Management

P&L Management

Product Development

Branding

Education

Relevant Marketing degree

Tools

MS Excel

MS Word

PowerPoint

Job description

The job incumbent will be responsible for successfully growing the RX product portfolio through strategic marketing and achieve pre-determined sales and profit targets by :

• Growing and reinforcing customer loyalty
• Appropriate targeting and segmentation
• Develop and implement innovative brand and market strategies for General Practitioners Pharmacies and Specialists.
• Working with agencies on promotional items and advertising
• Improve product and commercial knowledge and sales effectiveness of sales force for promoted brand(s)
• Ensure short medium and long term sales and profit projections for promoted brand(s) with appropriate resource allocation
• Working with internal and external customers i.e. Synapse Sales Team General Practitioners Pharmacies and Specialists.
• Management of listings in collaboration with KAM.

Qualifications

• Experience in managing CNS portfolio 3 years overall brand management experience >
• 5 years
• Ability to work independently as well as collaboratively in a fast-paced high energy organization.
• Commercial savviness.
• Relevant Marketing degree. Minimum 5 years experience in Brand Management within Pharma ideally in RX
• Proven ability to work in cross functional teams.
• Track record of proven success in previous and current position.
• Excellent verbal and interpersonal skills with the presentation and negotiation skills to go with it.
• Excellent planning and organizing skills.
• Self-motivated and able to work independently.
• Results oriented and able to meet tight deadlines
• Tenacity in the face of challenging expectations.
• Proven leadership skills in a functional role.
• Advanced computer skills - MS Excel Word and PowerPoint

Our Work Culture

Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

Employment Type: Full-time

Key Skills: Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Experience: years

Vacancy: 1