Brand Manager - Pharmaceutical

MJM Recruitment; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent recruitment agency based in Johannesburg is seeking a Consumer Brand Manager to develop innovative marketing campaigns that enhance brand equity. This role will oversee digital platforms and execute consumer engagement strategies. Candidates should have a relevant degree and 3-5 years of experience in brand management, preferably in the FMCG sector, along with strong performance in the digital space.

Qualifications

• 3–5 years in consumer brand management, with proven brand launch and growth success in the digital space.
• Experience in FMCG / OTC is advantageous.

Responsibilities

• Develop consumer campaigns across digital, social, and traditional media.
• Own digital platforms and run performance marketing campaigns.
• Execute in-store activations, promotions, and partnerships.

Skills

Digital marketing

Consumer engagement

Campaign development

Analytical skills

Education

Degree in Marketing, Communications, or Business

Job description

Main Purpose of Job

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our clients brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

• Consumer Marketing Strategy
  • Develop consumer campaigns across digital, social, and traditional media.
  • Translate brand strategy into compelling consumer messages.
  • Lead influencer marketing, PR, and pharmacy activations.
• Digital Marketing & Insights
  • Own digital platforms: content calendars, social media, websites.
  • Run performance marketing campaigns (SEO, SEM, paid social, programmatic).
  • Use analytics, consumer research, and feedback to optimise campaigns.
• Consumer Engagement
  • Map the consumer journey and identify loyalty-building interventions.
  • Execute in-store activations, promotions, and partnerships with retail.
  • Develop consumer education materials (leaflets, videos, online content).
• Cross-Functional Collaboration
  • Partner with the Rx Brand Manager to align HCP and consumer messaging.
  • Work with agencies, research firms, and creative vendors for execution.
• Compliance
  • Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements

• Education: Degree in Marketing, Communications, or Business.
• Experience: 3–5 years in consumer brand management, FMCG / OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.