Brand Manager (FMCG)

Lim Personnel; Milnerton; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A dynamic marketing firm in Milnerton seeks a Brand Strategist to oversee branding, marketing planning, and execution. The ideal candidate will have at least 3 years of Sales & Marketing experience in FMCG and a relevant degree. Responsibilities include conducting market research, developing brand strategies, and measuring campaign success. A hands-on, entrepreneurial mindset is essential for this role.

Qualifications

• Minimum 3 years of experience in Sales & Marketing.
• Experience in the FMCG space is essential.
• Strong communication skills and ability to manage budgets.

Responsibilities

• Develop and implement brand strategy.
• Conduct consumer and market research.
• Measure and report on marketing campaign success.

Skills

Sales & Marketing experience

Creative thinking

Project management skills

Knowledge of social media and e-commerce

Entrepreneurial mindset

Education

Business or marketing-related degree

Job description

The main purpose of this role is to develop and implement a brand strategy for the Company. This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Qualifications

• Business or marketing-related degree or equivalent professional qualification
• 3 years of Sales & Marketing experience in a similar role
• Previous working experience in the FMCG space essential
• Demonstrated project management skills
• Conceptual creative development across design / art direction, copy and content
• Creative thinking and development across media channels and platforms
• Strong experience in social media and e-commerce
• Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility

Responsibilities

Brand Strategy & Positioning

• Conduct consumer and market research.
• Identify brand market position.
• Design research-based brand strategy.
• Own the development and messaging of the brand narrative.
• Define and manage the brand communication strategy using various media.
• Communicate the brand personality internally and align the company around core brand ideas.

Marketing Planning & Execution

• Convert agreed-upon marketing strategies into feasible, workable project plans.
• Develop, execute, and manage marketing programs and campaigns.
• Co-ordinate and liaise with the broader marketing team regarding campaigns.
• Maintain brand consistency across all marketing channels, including social media.

Research & Trend Analysis

• Identify research needs, execute studies, and analyse findings to uncover opportunities.
• Stay current on market trends and competitive activity.
• Anticipate consumer trends and ensure the brand remains relevant.

Performance Measurement & Reporting

• Measure and report on the success of marketing campaigns.
• Report weekly, monthly, and quarterly on marketing metrics.

Budget & Financial Oversight

• Establish and manage brand budgets.
• Ensure marketing budget compliance.
• Make decisions about branding costs and analyse customer spending trends.

Public Relations & Stakeholder Engagement

• Maintain the company’s public image through strategic marketing initiatives.
• Build relationships with influencers, journalists, and media outlets.
• Oversee social media accounts to ensure brand consistency.

Sales Enablement

• Achieve sales targets through effective marketing efforts.

Health and Safety

• Participate in safety forums and attend relevant training / programmes
• Report all safety incidents to the relevant people
• Comply with safety policies and procedures
• Always wear protective clothing (where applicable)