Brand Manager (Fmcg)

Lim Personnel; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading recruitment agency in South Africa is seeking a Brand Manager to develop and implement a comprehensive brand strategy. The role involves overseeing marketing initiatives, working on consumer research, and ensuring brand consistency across channels. Ideal candidates should have a business or marketing degree and experience in the FMCG sector. This position offers an opportunity to drive brand positioning and marketing effectiveness.

Qualifications

• 3 years of Sales & Marketing experience in a similar role.
• Previous experience in the FMCG sector is essential.
• Demonstrated project management skills.

Responsibilities

• Conduct consumer and market research.
• Design research-based brand strategy.
• Develop, execute, and manage marketing programs and campaigns.

Skills

Marketing strategy development

Creative thinking

Project management

Social media expertise

E-commerce experience

Education

Business or marketing-related degree or equivalent

Job description

The main purpose of this role is to develop and implement a brand strategy for the Company.

This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Qualifications

Business or marketing-related degree or equivalent professional qualification

3 years of Sales & Marketing experience in a similar role

Previous working experience in the FMCG space essential

Demonstrated project management skills

Conceptual creative development across design / art direction, copy and content

Creative thinking and development across media channels and platforms

Strong experience in social media and e-commerce

Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility

Responsibilities

Brand Strategy & Positioning

Conduct consumer and market research.

Identify brand market position.

Design research-based brand strategy.

Own the development and messaging of the brand narrative.

Define and manage the brand communication strategy using various media.

Communicate the brand personality internally and align the company around core brand ideas.

Marketing Planning & Execution

Convert agreed-upon marketing strategies into feasible, workable project plans.

Develop, execute, and manage marketing programs and campaigns.

Co-ordinate and liaise with the broader marketing team regarding campaigns.

Maintain brand consistency across all marketing channels, including social media.

Research & Trend Analysis

Identify research needs, execute studies, and analyse findings to uncover opportunities.

Stay current on market trends and competitive activity.

Anticipate consumer trends and ensure the brand remains relevant.

Performance Measurement & Reporting

Measure and report on the success of marketing campaigns.

Report weekly, monthly, and quarterly on marketing metrics.

Budget & Financial Oversight

Establish and manage brand budgets.

Ensure marketing budget compliance.

Make decisions about branding costs and analyse customer spending trends.

Public Relations & Stakeholder Engagement

Maintain the company's public image through strategic marketing initiatives.

Build relationships with influencers, journalists, and media outlets.

Oversee social media accounts to ensure brand consistency.

Sales Enablement

Achieve sales targets through effective marketing efforts.

Health and Safety

Participate in safety forums and attend relevant training / programmes

Report all safety incidents to the relevant people

Comply with safety policies and procedures

Always wear protective clothing (where applicable)