Brand Manager (Fmcg)

Skills Connector; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading FMCG company is looking for a Marketing Manager to develop brand strategies and lead campaigns. You will collaborate with creative teams and manage social media initiatives, playing a crucial role in driving brand awareness and business growth. Ideal candidates have a degree in business or marketing and 3+ years of relevant experience.

Qualifications

• 3+ years in Sales & Marketing in FMCG.
• Proven experience in creative development across design, copy, content, and multimedia.
• Entrepreneurial mindset and hands-on across campaigns.

Responsibilities

• Develop and execute research-driven brand strategies.
• Lead marketing campaigns ensuring consistency across channels.
• Collaborate with creative teams and external agencies.

Skills

Project management

Social media expertise

Analytical skills

Communication skills

Education

Business or marketing-related degree

Job description

What Youll Do

• Develop and execute research-driven brand strategies that define positioning and narrative
• Lead marketing campaigns, both online and offline, ensuring consistency across all channels
• Conduct market research, trend analysis, and competitor benchmarking to uncover growth opportunities
• Manage social media and e-commerce initiatives, driving online engagement and visibility
• Collaborate with creative teams and external agencies to deliver compelling brand communications
• Maintain brand integrity across product development, communications, and promotions
• Monitor campaign performance and report on key metrics to drive continuous improvement
• Support sales enablement and align marketing initiatives with business objectives
• Manage budgets and ensure marketing spend aligns with strategic priorities

What Were Looking For

• Business or marketing-related degree (or equivalent professional qualification)
• 3+ years in Sales & Marketing in FMCG
• Strong project management skills with hands-on experience across campaigns and channels
• Proven experience in creative development across design, copy, content, and multimedia
• Demonstrated expertise in social media and e-commerce
• Entrepreneurial mindset, flexible, and results-driven
• Excellent communication, analytical, problem-solving, and time-management skills

Why Youll Love This Role

• Lead the development and growth of a high-potential FMCG brand
• Collaborate with a passionate, high-performing marketing team
• Shape brand strategy, storytelling, and consumer engagement across multiple channels
• Opportunity to make a tangible impact on business growth and brand recognition