Brand Manager -Confectionery

Nestlé; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading global food company is seeking a Brand Manager for its Confectionery team based in Gauteng. The ideal candidate will have a strong background in brand strategy and consumer behaviour analysis, with at least 3 years of experience in brand management within fast-moving consumer goods. This role involves leading brand development, managing budgets, and ensuring alignment with company goals. Join us to create innovative brand experiences that resonate with consumers.

Qualifications

• Minimum of 3 years of experience as a Junior Brand or Brand Manager in fast-moving consumer goods.
• Proven track record of executing successful marketing campaigns.

Responsibilities

• Lead the development and management of profitable brands.
• Conduct consumer behaviour studies to inform brand strategy.
• Ensure alignment of brand communication with company values.

Skills

Consumer behaviour analysis

Brand strategy development

Budget management

Cross-functional team collaboration

Innovation project handling

Education

Bachelor's Degree or IMM Diploma in Marketing

Job description

Location : Bryanston, Head Office

Qualification : Commercial Marketing Degree or Equivalent

Experience : A minimum of 3 years of Junior Brand or Brand Manager experience within confectionery, impulse or fast moving categories.

Closing Date : 6th November

Position Summary

We're now looking for a Brand Manager within our Confectionery team, where one will get exposure working with our globally lead brands.

The role will lead development, manage and sustain profitable brands by understanding, anticipating, creating as well as meeting consumer needs.

A day in the life of the Brand Manager for Confectionery

Know your consumer deeply - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.

Inspire with Brand Vision and Essence - Deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.

Delight with Product & Packaging Experience Deliver the tastiest and healthiest products as perceived by target consumers and in comparison, with competition Champions development of relevant and preferred packaging & product solutions to improve the consumer experience Manage brand to enhance Nutrition, Health & Wellness goal.

Win with Shoppers - Understands the relevant shopping environment & behaviours and how it can be leveraged to delight shoppers and improve performance Defines the desired relative price of products within the brand – and versus other brands / products – so it is aligned with consumers' perceived value relative to competitors and portfolio strategy.

Innovate Bigger Bolder Better - Passionately seeks out ideas and leverages internal & external resources to contribute to the development of an innovation pipeline.

Ensures consumer centricity, applies Innovation levers, maintains vibrancy via relevant innovation & renovation for his / her brands to deliver against commercial objectives.

Accountable and responsible for providing quality Concept briefs to the I&R and project Managers

Plan and Executive Flawlessly - Contributes to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan.

Tracks and monitors the performance, health, and strategic alignment of your brand.

Understands & manages the business impact of marketing spend (PFME) of her / his brand.

Create Engaging Brand Experiences - Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas.

Works in partnership with communication agencies to develop engaging business building communication.

Ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

Embraces e-business and digital to drive brand and business performance.

Financial & Business Acumen - PFME Budget management and P&L understanding

What will make you successful

Bachelor's Degree / IMM Diploma (Marketing Preferred)

Minimum of 3 years of Junior Brand or Brand Manager experience within confectionery, impulse or fast-moving categories

Proven track record to work independently and brilliant execution of campaigns

Experience working with cross functional and global teams

Has contributed to the development and implementation of brand strategy aimed at increasing brand competitiveness.

Proven track record of handling innovation / renovation projects

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