Job Responsibilities
- In-depth understanding of marketing strategies and branding principles.
- Excellent communication and writing skills.
- Creative thinking and problem‑solving skills.
- Conducting market research.
- Analysing data for trends, insights, and information.
- Advising internal teams on branding strategy and communicating with the marketing team to ensure brand alignment.
- Business savvy.
- Ability to multitask.
- Strong research and analytical skills with CRM software.
- Essential knowledge of consumer behaviour, marketing analytics, branding, and content creation.
- Analytical Mind‑Set: Need to have a knack for analysing data as it helps gauge the competition, identify opportunities, and understand consumer behaviour.
- Interpreting data and using it to implement new strategies can enhance performance and drive growth.
- Developing custom marketing and advertising strategies.
- Building relationships with influencers, journalists and media owners where not already in place and necessary.
- Conducting meetings with service providers and franchisees.
- Basic knowledge of budgets and allocation of line items.
- Team player and working collectively to meet brand objectives as well as engaging with other departments.
- Willing to work over weekends if necessary for activations and brand presence.
- Minimum of 5–7 years in a brand manager position in the Retail or QSR sector.
- Own transport and valid driver’s licence.
Desired Experience & Qualifications
- 5–7 years brand manager position in retail or QSR.
- Tertiary Marketing education.
Package & Remuneration
Up to R