Brand Manager: Brand & Innovation

KFC; Johannesburg; Sur place; ZAR 600 000 - 900 000; Plein temps

Résumé du poste

KFC in Johannesburg is seeking a strategic role to manage the delivery of the brand and product innovation strategy, translating consumer and cultural insights into distinctive strategies, connected customer journeys and plans that grow brand equity, relevance and sales.

The role oversees the delivery of the brand and innovation agenda across all physical and digital touchpoints, from proposition development through to campaign delivery and marketplace execution, partnering with internal and

Qualifications

• Role responsibilities derived from the job ad text: delivering brand and product innovation strategy across channels.

Responsabilités

• Deliver the brand and innovation strategy vision across all touchpoints.
• Translate consumer, cultural, digital and commercial insights into distinctive strategies and campaigns.

Description du poste

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.
This role requires you to manage the delivery of the brand and product innovation strategy, by translating the strategy together with consumer, cultural, digital and commercial insights into distinctive strategies, connected customer journeys and plans that grow brand equity, relevance and sales. The role manages the delivery of the brand and innovation agenda across all physical and digital touchpoints, from proposition development through to campaign delivery and marketplace execution, partnering cross-functionally with key internal and external stakeholders to deliver high-quality campaigns and activities to meet agreed brand, innovation and commercial targets. Through data-led decision-making and strong execution, the role balances long-term brand building with short-term commercial delivery to achieve measurable outcomes.