Brand Manager

BROKSTOCK; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A South African investment firm is looking for a Brand Media Manager to enhance their brand presence through effective media strategies. The role involves managing offline and online campaigns with a focus on content strategy, media relations, and performance analysis. Candidates should have over 5 years of brand management experience, particularly in executing media campaigns. The ideal candidate will ensure brand consistency across communications and leverage insights from performance data for continuous improvement.

Qualifications

• Minimum of 5 years of experience in brand management.
• Experience in managing offline and online campaigns.
• Proficient in performance data analysis.

Responsibilities

• Develop and execute media strategies for brand presence.
• Manage campaigns across various platforms.
• Conduct performance analysis on media campaigns.

Skills

Brand management

Campaign execution

Media strategy development

Performance analysis

Job description

BROKSTOCK is a South African investment app that gives access to investments in shares, metals, ETFs, currencies and crypto. We are a licensed FSCA broker, FSP 51404, that has been present on the SA market for over 5 years and is a part of a global Ultima Financial Group. Currently we are expanding our marketing and looking for a Brand Media Manager, who will be in charge of offline and online media campaigns.

At this role you will be developing and executing media strategies to enhance brand's presence across various online and offline platforms, managing campaigns, agency relationships, and performance analysis to align with marketing goals. Key responsibilities include content strategy, media relations, budget management, cross-functional collaboration, and ensuring brand consistency across all brand communications.

Key responsibilities:

• Create and implement comprehensive media strategies to achieve brand awareness, engagement, and sales goals.
• Oversee the creation, execution, and optimization of media campaigns across offline and online channels.
• Design and produce content that reflects the brand's visuals, ensuring it resonates with the target audience.
• Monitor and analyze media performance data to evaluate campaign effectiveness, identify insights, and make data-driven adjustments.
• Lead and participate in offline activations

Requirements:

• 5+ years of experience in brand management on international level
• Experience in developing and executing offline activations
• OOH and DOOH campaign execution in different geosis a must
• Knowledge, calculation and evaluation of relevant brand metrics
• Experience on the South African market is a plus!