Brand Manager

Competent People Solutions; Milnerton; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A prominent marketing firm in Milnerton seeks a Brand Manager to develop brand strategies, oversee marketing functions, and engage with stakeholders. The ideal candidate has a degree in business or marketing and 3 years of experience in sales and marketing within the FMCG sector. This role offers opportunities to lead market research initiatives and manage marketing budgets effectively.

Qualifications

• 3 years of Sales & Marketing experience in a similar role.
• Previous working experience in the FMCG space essential.
• Demonstrated project management skills.

Responsibilities

• Conduct consumer and market research.
• Define and manage the brand communication strategy using various media.
• Measure and report on the success of marketing campaigns.

Skills

Excellent communication skills

Analytically minded & logical thinking skills

Excellent time management

Creative thinking and development

Problem solving skills

Customer Service orientated

Team player

Tolerance for stress

Education

Business or marketing-related degree

Job description

The main purpose of this role is to develop and implement a brand strategy for THE COMPANY. This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Responsibilities

Brand Strategy & Positioning

• Conduct consumer and market research.
• Identify brand market position.
• Design research-based brand strategy.
• Own the development and messaging of the brand narrative.
• Define and manage the brand communication strategy using various media.
• Communicate the brand personality internally and align the company around core brand ideas.

Marketing Planning & Execution

• Convert agreed-upon marketing strategies into feasible, workable project plans.
• Develop, execute, and manage marketing programs and campaigns.
• Co-ordinate and liaise with the broader marketing team regarding campaigns.
• Maintain brand consistency across all marketing channels, including social media.

Research & Trend Analysis

• Identify research needs, execute studies, and analyse findings to uncover opportunities.
• Stay current on market trends and competitive activity.
• Anticipate consumer trends and ensure the brand remains relevant.

Performance Measurement & Reporting

• Measure and report on the success of marketing campaigns.
• Report weekly, monthly, and quarterly on marketing metrics.

Budget & Financial Oversight

• Establish and manage brand budgets.
• Ensure marketing budget compliance.
• Make decisions about branding costs and analyse customer spending trends.

Public Relations & Stakeholder Engagement

• Maintain the company’s public image through strategic marketing initiatives.
• Build relationships with influencers, journalists, and media outlets.
• Oversee social media accounts to ensure brand consistency.

Sales Enablement

• Achieve sales targets through effective marketing efforts.

Health and Safety

• Participate in safety forums and attend relevant training/programmes.
• Report all safety incidents to the relevant people.
• Comply with safety policies and procedures.
• Always wear protective clothing (where applicable).

Requirements

Qualification and Experience

• Business or marketing-related degree or equivalent professional qualification.
• 3 years of Sales & Marketing experience in a similar role.
• Previous working experience in the FMCG space essential.
• Demonstrated project management skills.
• Conceptual creative development across design/art direction, copy and content.
• Creative thinking and development across media channels and platforms.
• Strong experience in social media and e-commerce.
• Enthusiasm, hands‑on mentality, entrepreneurial as well as a high degree of flexibility.

Knowledge, Skills and Attributes

• Excellent communication skills.
• Analytically minded & logical thinking skills.
• Excellent work ethics and integrity.
• Excellent time management.
• Initiative and drive.
• Problem solving skills.
• Quality orientated.
• Customer Service orientated.
• Tolerance for stress.
• Energetic.
• Team player.