Brand Manager

Nestle Operational Services Worldwide Sa; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading global food company in Gauteng is looking for a Brand Manager to lead development and sustain profitable brands within their Confectionery team. The ideal candidate will have a Bachelor's degree and a minimum of 3 years of experience in brand management, focusing on understanding consumer behavior and driving brand performance. Responsibilities include managing brand strategies and creating engaging consumer experiences. This opportunity offers exposure to globally recognized brands and cross-functional collaboration.

Qualifications

• Minimum of 3 years of Junior Brand or Brand Manager experience within confectionery.
• Proven track record of handling innovation and renovation projects.
• Experience working with cross-functional and global teams.

Responsibilities

• Lead development and management of profitable brands.
• Conduct consumer behavior studies to understand preferences.
• Create engaging brand experiences through communication.

Skills

Brand strategy development

Consumer insights analysis

Cross-functional collaboration

Campaign execution

Education

Bachelor's Degree / IMM Diploma (Marketing Preferred)

Job description

Location: Bryanston, Head OfficeQualification : Commercial Marketing Degree or Equivalent Experience : A minimum of 3 years of Junior Brand or Brand Manager experience within confectionery, impulse or fast moving categories.Closing Date : 6th November

• Position SummaryWe're now looking for a Brand Manager within our Confectionery team, where one will get exposure working with our globally lead brands.

The role will lead development, manage and sustain profitable brands by understanding, anticipating, creating as well as meeting consumer needs.

A day in the life of the Brand Manager for Confectionery : Know your consumer deeply - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.Inspire with Brand Vision and Essence - Deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.Delight with Product & Packaging Experience Deliver the tastiest and healthiest products as perceived by target consumers and in comparison, with competition Champions development of relevant and preferred packaging & product solutions to improve the consumer experience Manage brand to enhance Nutrition, Health & Wellness goal.

Win with Shoppers - Understands the relevant shopping environment & behaviours and how it can be leveraged to delight shoppers and improve performance Defines the desired relative price of products within the brand – and versus other brands / products – so it is aligned with consumers' perceived value relative to competitors and portfolio strategy.Innovate Bigger Bolder Better - Passionately seeks out ideas and leverages internal & external resources to contribute to the development of an innovation pipeline.

Ensures consumer centricity, applies Innovation levers, maintains vibrancy via relevant innovation & renovation for his / her brands to deliver against commercial objectives.

Accountable and responsible for providing quality Concept briefs to the I&R and project ManagersPlan and Executive Flawlessly - Contributes to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan.

Tracks and monitors the performance, health, and strategic alignment of your brand.

Understands & manages the business impact of marketing spend (PFME) of her / his brand.Create Engaging Brand Experiences - Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas.

Works in partnership with communication agencies to develop engaging business building communication.

Ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

Embraces e-business and digital to drive brand and business performance.Financial & Business Acumen - PFME Budget management and P&L understandingWhat will make you successful : Bachelor's Degree / IMM Diploma (Marketing Preferred)Minimum of 3 years of Junior Brand or Brand Manager experience within confectionery, impulse or fast-moving categories Proven track record to work independently and brilliant execution of campaignsExperience working with cross functional and global teamsHas contributed to the development and implementation of brand strategy aimed at increasing brand competitiveness.Proven track record of handling innovation / renovation projects