Brand Manager

Raizcorp; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing firm in Gauteng is seeking a Brand Manager to oversee strategic and tactical marketing initiatives. The role includes developing brand strategies, managing communications, and leading a marketing team. The ideal candidate will possess a degree in marketing and proven experience within the FMCG sector, alongside strong leadership and communication skills. This position offers an opportunity to work in a dynamic environment driving brand success.

Qualifications

• Proven marketing experience in FMCG environment.
• Experience managing a multi-skilled marketing team.
• Strong digital and traditional marketing experience.

Responsibilities

• Develop and execute brand strategies across all channels.
• Own delivery of marketing campaigns and initiatives.
• Manage internal and external communications for brand alignment.

Skills

Creative thinking

Analytical skills

Leadership skills

Communication skills

Networking ability

Education

Degree in marketing

Tools

Google Ads

Job description

Job purpose

The brand manager is a highly engaged marketing professional with a strong entrepreneurial mindset and lived entrepreneurial experience. This role encompasses the planning, development, and execution of all marketing strategies across traditional and digital channels, public relations, and internal and external communications for assigned brands, sub-brands, and projects within the Raizcorp Group of companies.

The brand manager works both strategically and tactically, ensuring marketing initiatives are delivered efficiently, effectively, within budget, and on time.

Key responsibilities

Lead generation

• Collaborate with sales, selection, prospector, and people practices teams to drive high-quality, target‑specific leads for business development and recruitment.
• Support assigned Raizcorp Group companies with lead generation strategies, execution, and reporting across various sectors and industries.

Brand management

• Develop, execute, and protect brand strategies, positioning, personality, and CI across all assigned brands.
• Ensure brand consistency and collaboration across the Raizcorp Group.
• Work closely with divisional heads, the marketing manager and CEOs to drive cohesive brand execution.
• Work with different partner businesses and their CEOs to plan, create and execute marketing strategies.

Marketing and campaigns

• Own end-to-end delivery of marketing strategies, campaigns, collateral, advertising, events, and initiatives.
• Manage shared and dedicated marketing resources in collaboration with other brand managers.
• Oversee website content quality, relevance, traffic growth, and reputational risk.
• Plan and execute marketing support for delivery sites, events, expos, and activations.
• Manage stock levels of marketing collateral and ensure readiness for new rollouts.
• Stay abreast of global marketing, communications, and enterprise development trends.
• Lead brainstorming sessions, market research, competitor analysis, and special projects.

Communications and public relations

• Manage internal and external communications to ensure brand alignment and reputation protection.
• Oversee publications, newsletters, and editorial direction.
• Manage media relationships and PR activity, including agency oversight and performance tracking.

Social media

• Manage assignedёр social media platforms to maximise engagement, growth, and brand impact.
• Achieve agreed monthly growth targets.

Team leadership and people management

• Lead, develop jü perf points and performance-manage marketing team members.
• Support recruitment, onboarding, development journeys, and succession planning.
• Foster a positive,τήσει accountable, and growth‑oriented team environment.

Supplier and partner management

• Manage supplier relationships, contracts, budgets, and performance.
• Ensure quality delivery, cost efficiency, and value for money.

garages, reporting, and budgeting

• Manage marketing budgets, forecasts, and reporting.
• Analyse and report on campaign effectiveness, lead generation, and ROI.
• Ensure accurate system usage, record keeping, automation, and continuous improvement.
• Deliver weekly, monthly, quarterly, and annual reports as required.

Minimum requirements

• Degree‑level qualification in marketing (non‑negotiable).
• Proven, stable marketing experience, preferably within an FMCG environment.
• Proven entrepreneurial experience, ideally having run a marketing or creative business.
• Demonstrated success managing a multi‑skilled marketing team.
• Strong experience across digital, traditional marketing, PR, events, and content.
• Solid understanding of media analytics, Google ads, and marketing systems.
• Excellent written and verbal communication skills.
• Valid driver’s licence and own vehicle.

Behavioural competencies

• Highly creative, analytical, and detail‑oriented.
• Strong leadership presence with a collaborative mindset.
• Adaptable, resilient, and comfortable in a fast‑paced environment.
• Deadline‑driven with excellent prioritisation skills.
• Emotionally intelligent, professional, and receptive to feedback.
• Strong interpersonal and networking ability.
• Willing and able to travel nationally.