Brand Manager

Tower Group; Durban; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading marketing firm in Durban is seeking a seasoned brand manager to oversee consumer and trade marketing programs. The ideal candidate will have extensive experience with South African retailers and a solid background in footwear or apparel. Responsibilities include managing annual brand planning, driving sales strategies, and leading new product development initiatives. Strong skills in financial management and proficiency in Microsoft applications are essential. Join a dynamic team and play a pivotal role in brand growth and innovation.

Qualifications

• Must have experience with South African retailers and contacts.
• Background in footwear or apparel is essential.
• Requires brand management experience.

Responsibilities

• Secure monthly retail sales reports from customers.
• Produce detailed quarterly cash flow forecasts.
• Lead development of sales strategies for brand engagement.
• Collaborate with sales team for client strategies.
• Conduct performance reviews with staff.

Skills

Experience with South African retailers

Footwear or apparel background

Brand Management expertise

Financial acumen

Proficiency in Microsoft Excel/PowerPoint/Word

10+ years of management experience

Key initiative planning

Consumer communication strategy

Consumer insights

Manufacturing experience

Education

Grade 12

Senior or Bachelor's degree in Commercial or related field

Job description

The brand champion and expert while ensuring brand integrity in all respects.

Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).

Contributes to annual brand planning process and brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.

Experience

• Must have experience with South African retailers and contacts within the industry.
• Footwear or apparel background is paramount.
• Brand Management experience is a must.
• Financial acumen
• Strong proficiency in Microsoft Excel / Power Point / Word
• 10+ years' experience, Management, Exec
• Key initiative planning and execution.
• Consumer communication strategy, planning and execution.
• Consumer insights
• Manufacturing Experience + 5 years

Duties and Responsibilities

Reporting :

Securing monthly retail sales reports from customers

Produce and distribute accurate monthly management reports to agreed time scales.

Produce detailed quarterly cash flow forecasts to form the basis for the working capital request.

Produce financial reports detailing actual expenditure against forecast to agreed timescales.

Sales :

Leads the development of sales strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other vehicles.

Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

Securing new business to drive the brand forward.

Collaborates with sales team for specific strategies for clients.

Securing sales forecast timely from customers.

Budget and control :

Manage working capital requirements.

Accountable for budget, forecasts and to secure good cost management within own responsibility area.

Staff Management / Leadership :

Conduct performance reviews with staff twice a year.

Undertake personal development / career action plans for incumbents reporting to you.

Customer Engagement :

Quarterly meetings with retailers and independent distributors.

Monthly engagement to secure sales.

New Product Development :

Overseeing and investigating new product ranges to drive the business forward.

Qualifications

• Grade 12
• Senior or Bachelor's degree in Commercial or related field