Brand Manager

The HR Company; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading food manufacturer in Cape Town is seeking a Brand Manager to drive brand growth and positioning within the FMCG market. The role involves developing brand strategies, managing marketing campaigns, and collaborating with sales teams. The ideal candidate has a degree in Marketing and over 3 years of experience in Brand Management, particularly within the FMCG sector. This is a full-time position with significant responsibilities for enhancing brand visibility and consumer loyalty.

Qualifications

• 3+ years’ experience in Brand or Marketing Management within FMCG.
• Proven project management and creative development skills.
• Strong understanding of digital, social media, and e-commerce marketing.

Responsibilities

• Conduct consumer and market research to identify insights and opportunities.
• Develop and implement data-driven brand strategies and messaging.
• Translate strategy into actionable marketing and promotional campaigns.
• Monitor campaign effectiveness and report on key marketing metrics.

Skills

Project management

Digital marketing

Consumer insights

Brand strategy

Education

Degree in Marketing, Business, or related field

Job description

Overview

Brand Manager – FMCG (Cape Town)

Our client, a leading food manufacturer, is seeking a Brand Manager to drive brand growth and positioning within the FMCG market. The role is responsible for developing and executing brand strategies that strengthen consumer loyalty, support product growth, and enhance the company’s overall market presence.

Responsibilities

• Brand Strategy & Positioning
  • Conduct consumer and market research to identify insights and opportunities.
  • Develop and implement data-driven brand strategies and messaging.
  • Ensure consistent brand identity and tone across all platforms and touchpoints.
  • Align internal teams around brand vision and values.
• Marketing Planning & Execution
  • Translate strategy into actionable marketing and promotional campaigns.
  • Manage end-to-end execution across digital, in-store, and traditional media.
  • Collaborate with the broader marketing team to ensure brand consistency.
• Market & Consumer Insights
  • Track competitor activity, category trends, and evolving consumer behaviour.
  • Use insights to guide innovation and maintain brand relevance.
• Performance & Reporting
  • Monitor campaign effectiveness and report on key marketing metrics.
  • Ensure marketing spend aligns with budget and business priorities.
• Public Relations & Digital Presence
  • Strengthen brand visibility through PR, media engagement, and influencer partnerships.
  • Oversee social media and digital communication for brand consistency.
• Sales & Business Support
  • Support sales objectives through effective brand activation and trade marketing initiatives.
• Health & Safety
  • Adhere to all company safety policies and participate in relevant training.

Requirements

• Degree in Marketing, Business, or related field.
• 3+ years’ experience in Brand or Marketing Management within FMCG.
• Proven project management and creative development skills.
• Strong understanding of digital, social media, and e-commerce marketing.
• Entrepreneurial mindset, hands-on approach, and adaptability in a fast-paced environment.