Brand Manager

Faircape; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading healthcare provider in Cape Town is looking for a Brand Manager to execute brand strategies and lead marketing initiatives. The role requires a tertiary qualification in Marketing or a related field, proven experience in marketing, and skills in digital marketing. The ideal candidate will manage campaigns across multiple industries, ensuring engaging customer experiences. This position offers a competitive, above market salary with various benefits including performance bonuses and flexible working hours.

Benefits

Quarterly performance bonuses

Long service leave

Above market-related salary

On-site barista

Subsidised vending machine snacks

Discounted internet (ISP) packages

Fixed flexi-time

Subsidised parking

Qualifications

• Proven experience within a similar role.
• Experience in marketing across multiple industries will be an advantage.
• Digital marketing experience (Social Media, Google Ads, campaign management, lead capturing, SEO).

Responsibilities

• Execute the overall brand and marketing strategy across the business.
• Design, propose, and implement campaigns that directly support the brand objectives.
• Apply Above-the-Line (ATL) marketing expertise across print, premium brand, and healthcare contexts.
• Support and execute marketing, advertising, and communication initiatives in line with company goals.
• Coordinate and brief tasks effectively as part of the marketing plans for assigned brands.
• Plan and deliver field marketing and activations with precision and consistency.
• Manage the workflow of marketing material requests between HODs and the Marketing Production Team.
• Oversee stakeholder engagement for approvals and decision-making to ensure smooth execution.
• Ensure timely delivery of marketing materials to the relevant departments.
• Map and understand key touchpoints across the customer journey, and support in the development and execution of strategies that improve engagement and satisfaction.
• Monitor and analyse the performance of all marketing collateral.
• Optimise campaigns and discover new opportunities to engage customers effectively.

Skills

Proficiency in marketing tools and platforms

Highly organised

Excellent project management skills

Strong written and verbal communication skills

Ability to manage multiple stakeholders effectively

Education

Tertiary qualification in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or related field

Job description

Overview

The Faircape Group constitutes a group of companies with interests in a number of activities including Healthcare, Retirement Holdings, Inpower (Solar, Backup Power, Generators, Power Management), CCTV Technologies, Telecommunications and an ISP, infrastructure installation, Property Management, and related activities. Are you ready to use your marketing skills to make a real difference in people's lives?

At Faircape Health, we provide world‑class sub‑acute care, rehabilitation services, and long‑term care that transform the daily experiences of individuals and their families.

We’re looking for a vibrant and highly organized Brand Manager to join our team and help us share this story. In this pivotal role, you’ll play a key part in shaping how our communities see and experience Faircape Health — executing brand strategies, creating meaningful campaigns, and ensuring our message of quality care, compassion, and excellence reaches the right audience.

If you thrive in a fast‑paced environment, love collaborating, detail orientated, and are hands‑on then this is your opportunity for you.

Why Join Us?

• Quarterly performance bonuses – your hard work deserves to be rewarded
• Long service leave – we appreciate and recognize your dedication
• Above market‑related salary – we pay for your expertise
• On‑site barista – enjoy free, barista‑made coffee
• Subsidised vending machine snacks – quick energy boosts when you need them
• Discounted internet (ISP) packages – stay connected at a reduced cost
• Fixed flexi‑time (06:30) – supporting work‑life balance
• Subsidised parking – making your commute hassle‑free

Key Responsibilities

• Execute the overall brand and marketing strategy across the business.
• Design, propose, and implement campaigns that directly support the brand objectives.
• Apply Above‑the‑Line (ATL) marketing expertise across print, premium brand, and healthcare contexts.
• Support and execute marketing, advertising, and communication initiatives in line with company goals.
• Coordinate and brief tasks effectively as part of the marketing plans for assigned brands.
• Plan and deliver field marketing and activations with precision and consistency.
• Manage the workflow of marketing material requests between HODs and the Marketing Production Team.
• Oversee stakeholder engagement for approvals and decision‑making to ensure smooth execution.
• Ensure timely delivery of marketing materials to the relevant departments.
• Customer Journey & Experience – map and understand key touchpoints across the customer journey, and support in the development and own the execution of strategies that improve engagement and satisfaction at each stage.
• Performance Tracking & Agility – monitor and analyse the performance of all marketing collateral.
• Optimise campaigns and discover new opportunities to engage customers effectively.

Qualifications

Tertiary qualification in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or a related field would be highly beneficial.

Experience and Knowledge

• Proven experience within a similar role.
• Experience in marketing across multiple industries will be an advantage.
• Digital marketing experience (Social Media, Google Ads, campaign management, lead capturing, SEO).

Skills & Attributes

• Proficiency in marketing tools and platforms.
• Highly organised with excellent project management skills.
• Strong written and verbal communication skills.
• Ability to manage multiple stakeholders effectively.

Personal & Reference Requirements

• Clear health record.
• Clear criminal record.
• Clear credit record.
• Two written references.

Working Hours

• Monday – Friday, 08h00.
• Flexi‑time available between 06h30 with approval.

Faircape offers above market‑related salary, dependent on qualifications, experience, and market conditions.

To learn more about Faircape and what we offer, please visit our website: [URL]. Should you not receive a response within 2 weeks of applying, please consider your application unsuccessful.