Brand Manager

Silvertree Brands; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading eCommerce company in Cape Town seeks a Brand Manager to lead brand strategy and growth in the South African pet eCommerce market. You will oversee marketing initiatives, manage team performance, and utilize data insights to drive brand equity. Join a dynamic team committed to delivering exceptional products to pet parents.

Benefits

Market-related salary

Pension plan

Bonus scheme

Staff discounts on group brands

Qualifications

• Experience leading marketing teams in eCommerce.
• Strong understanding of digital performance marketing.
• Excellent analytical skills to track campaign effectiveness.

Responsibilities

• Develop and execute annual marketing strategies.
• Lead and mentor the marketing team for performance.
• Collaborate with performance marketing to optimize ROI.
• Monitor and analyze brand health metrics.

Skills

Strategic leadership

Data-driven decision making

Digital marketing

Team management

Brand strategy development

Job description

Brand Manager – Pet Heaven

Pet Heaven is a Proudly South African online store which strives to deliver the best, quality products to South African pet parents' doors. We stock everything a pet parent needs from quality food, to beds, bowls, accessories and more. Our mission is to make pet parenting easy at the core of everything we do at Pet Heaven.

About the Role

As Brand Manager, you’ll lead Pet Heaven’s brand strategy and growth in South Africa’s pet eCommerce market. This role combines strategic leadership, data‑driven decision making, and hands‑on execution to drive customer acquisition, retention, and brand equity.

You’ll oversee marketing strategy, digital performance, brand partnerships, and team management to ensure Pet Heaven remains the leading online destination for pet parents in South Africa.

Key Responsibilities

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Brand Strategy & Growth

• Work with the brand CEO to develop and execute Pet Heaven’s annual marketing strategy, ensuring alignment with business goals and customer needs.
• Setting objectives and target metrics for all projects.
• Work with the Data team to set up and track key marketing, consumer and website metrics to determine effectiveness and ROI.
• Own rollout of all campaigns, supported by the Marketing Co‑ordinator.
• Ensure consistent brand identity, tone, and visual communication across all touchpoints.
• Identify and implement new opportunities for brand expansion, partnerships, and collaborations.
• Lead go‑to‑market strategies for new product launches, services, and promotions.
• Drive strategic supplier relationships and management of supplier campaigns.
• Budget management – setting up budgets and managing implementation. Define, forecast and oversee channel strategies to drive buying behaviour and an engaged growing community.
• Grow and maintain key stakeholder relationships with partnerships and suppliers.

Marketing Team Leadership & Management

• Lead, mentor, and develop the marketing team, ensuring collaboration, innovation, and performance.
• Oversee the execution of multi‑channel marketing campaigns, ensuring they drive brand awareness, engagement, and conversions.

Digital & Performance Marketing

• Collaborate with the performance marketing team to optimize ROI.
• Oversee marketing channel‑specific initiatives to drive customer retention and engagement.
• Work closely with the development team to enhance the website experience, conversion rates, and customer journey.
• Leverage analytics to track and measure campaign effectiveness, providing insights and recommendations for improvement.

Brand Communication & Customer Engagement

• Ensure all marketing communication aligns with Pet Heaven’s brand voice, values, and customer‑first approach.
• Oversee the development of high‑quality content.
• Manage PR and partnerships to amplify brand reach and credibility.
• Lead customer engagement initiatives that strengthen brand loyalty and advocacy.

Events & Brand Activations

• Oversee and drive brand activations, trade shows, and pet‑friendly events to boost customer engagement and brand awareness.
• Work with the marketing team to create impactful experiential marketing campaigns that connect with pet parents.
• Leverage social media, PR, and digital marketing to maximize event reach and impact.

Reporting & Performance Tracking

• Monitor and analyse key brand health metrics, customer insights, and market trends.
• Regularly report on marketing performance, customer acquisition, retention rates, and brand engagement.
• Use data‑driven insights to refine and optimise marketing strategies for improved ROI.
• Present bi‑weekly, quarterly and annual brand performance reports to senior leadership.

Our Offer

• Market‑related salary depending on skills, including pension plan and bonus scheme.
• Young, fast‑moving culture, with dedicated and creative colleagues.
• Compelling staff discounts on group brands, team bonus structure, and retirement funding.