Brand Development Manager

The South African Breweries; George; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading beverage company seeks a Brand Development Manager in Western Cape, George, to enhance consumer experience and drive sales for premium brands. Candidates should have a tertiary qualification, FMCG sales experience, and strong relationship management skills. This role includes managing key customer relationships and ensuring customer needs are met. The deadline for application is December 4, 2025.

Qualifications

• 3 - 5 Years Sales experience within FMCG.
• Valid Driver’s License (Essential).
• Extensive knowledge of SAB’s Premium Category.
• Work well independently and able to work outside of normal working hours.

Responsibilities

• Build and maintain strong POC relationships with customers.
• Manage customer expectations and develop specific business programs.
• Educate and train customers on SAB’s Premium category.

Skills

Strong communication skills

Relationship Management

Customer Service

Strong Negotiation Skills

Problem Solving

Commercial Acumen

Attention to detail

Ability to innovate

Education

Minimum 3 Year Tertiary Qualification

Job description

Job title: Brand Development Manager

Job Location: Western Cape, George

Deadline: December 04, 2025

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• The Key Purpose of this role requires a highly professional, charismatic and personable individual with sound commercial acumen and a strong selling instinct. A proven track record in reaching and exceeding sales targets is paramount and Formal on-Premises (FOP) experience would be ideal.

Key Roles and Responsibilities

• Build and maintain strong POC relationships and address any key pain points by working with different SAB teams (e.g. Brand Teams, Trade Marketing etc.) ensuring the highest level of customer service
• Manage customer expectations and ensure that their needs are met in a timely fashion
• Develop and implement customer specific business programs and account plans
• Develop new sales opportunities for Premium Brands
• Educate and train customers on SAB’s Premium category to ensure correct in store positioning and execution of the Brands to enhance the consumer experience
• Assist the Premium Co. Team to drive market share, meet financial targets and growth objectives for SAB Premium Brands in key FOP Outlets
• Assist the Premium Co. Team to develop comprehensive Brand Plans for the Premium Category
• Provide the Premium Co. Team with key customer insights on the Super Premium Alcohol category to ensure category strategy alignment to consumer needs

Minimum Requirements

• Minimum 3 Year Tertiary Qualification
• 3 - 5 Years Sales experience within FMCG
• Valid Driver’s License (Essential)
• Strong communication and interpersonal skills with aptitude for building relationships with
• Key Stakeholders at different levels
• Relationship Management
• Customer Service
• Strong Negotiation Skills
• Problem Solving
• Entrepreneurial mindset with strong Commercial Acumen
• Extensive knowledge of SAB’s Premium Category
• Attention to detail
• Highly Professional
• Ability to innovate and be creative when it comes to events and activities
• Work well independently
• Able to work outside of normal working hours
• Sales / Retail / Business Development jobs