Brand Coordinator

Absolute Pets; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading pet care retail company in Cape Town is seeking a candidate to join its marketing team. You will manage brand representation and marketing efforts, coordinate events, and build stakeholder relationships. The ideal applicant has strong sales, communication, and organizational skills and is passionate about pets. This is a full-time position with the potential for growth in a dynamic environment.

Qualifications

• Experience in the premium pet care industry is an advantage.
• Experience in a marketing team or role is preferred.
• Knowledge of pet nutrition and products is beneficial.

Responsibilities

• Coordinate events at stores and shopping centers.
• Build and manage relationships with stakeholders.
• Ensure consistent marketing activity across platforms.
• Drive sales of private label products.

Skills

Sales skills

Planning skills

Management skills

Communication skills

Administrative skills

Organizational skills

Problem-solving skills

People skills

Education

Experience in retail, wholesale or B2B sales

Experience in a marketing role

Knowledge of pet nutrition and products

Tools

Microsoft Excel

Microsoft Suite

Job description

This is an opportunity to join the marketing team of a leading pet care retail company where you will play a key role in managing and coordinating Private Label brands.

As the key representative of the brand you will be involved in various marketing-related activities from assessing and driving sales and brand standards, to managing the brand’s attendance at key events, driving key initiatives and projects, building relationships with key stakeholders in the industry, visiting stores around the country, ensuring a digital presence across social media and accurate representation across online platforms.

This position requires a candidate with strong sales, planning, coordinating, management, communication and administrative skills.

You would be joining a highly productive team with very high standards and a great deal of passion and energy for the work that they do. You will report to the Marketing Manager but liaise with various individuals and departments in the company, as well as external stakeholders.

Key Responsibilities

Events

• Coordinate and set up events at store.
• Coordinate and set up events at shopping centres.
• Manage the brands participation at other events.
• Attend some store events and shopping centre events.
• Coordination includes preparing resources, branding and marketing material and liaising with event organisers.
• Ensure brand standards are adhered to at every event.
• Promote the brand and products at these events

Stakeholder relationships

• Build and manage relationships with all stakeholders, internal and external.
• External stakeholders include animal welfare organizations, breeders, vets, animal nutritionists etc.
• Ensure in-store advisers are trained on private label products and co-ordinate training with the Company training department and carry out training as required.

Marketing Coordination

• Ensure sufficient marketing activity is taking place for the brand/s, across social media, websites, product promotion, and other.
• Drive marketing activities and provide support to the various teams involved in the process.
• Fulfill an in-store promoter role interacting with team and customers in store, representing the brand.
• Manage product updates to various private label websites to ensure the brands are accurately represented.

Sales

• Drive sales of the private label products in Company stores
• Responsible for establishing new sales channels for private label brands and growing sales at third party partners and stockists.
• Monitor and assess sales of the brand across stores, drilling down into all products listed under the brand.
• Assess where poor performance is coming from and help formulate a plan of action to drive sales

Customer Service

• Assist with customer queries regarding the brands products.
• Assist customers via email and telephone

Capabilities and strengths

• Pet lover
• Organized and meticulous – high attention to detail
• Excellent planning skills
• Excellent multi-tasking skills
• Great time management skills
• Excellent communication skills – written and verbal
• Excellent problem-solving skills
• Ability to read and interpret sales data
• Great people skills
• Productive and extremely efficient
• Driven /action orientated
• Strong initiative
• Resourceful
• Ability to prioritise and re-prioritise
• Service-orientated
• Ability to work under pressure and with tight deadlines

Experience and qualification

• Experience in the premium pet care industry and knowledge of pet nutrition and products is an advantage
• Retail, wholesale or b2b sales experience is a must.
• Experience in a marketing team or role is preferred.
• Proficient in Microsoft Excel
• Experience with Microsoft Suite