Brand Builder

The Really Great Brand Company; Pretoria; On-site; ZAR 50 000 - 200 000; Full time

Job summary

A leading alcohol distributor is seeking a Deluxe Brand Builder in Pretoria to drive sales and ensure brand visibility across various channels. The ideal candidate will have experience in the FMCG or liquor industry, possess strong interpersonal skills, and thrive in a collaborative team environment. This role requires a tertiary education and a dedication to achieving sales targets, making it an exciting opportunity for passionate individuals in the industry.

Qualifications

• 3+ years relevant experience, preferably in FMCG/liquor industry.
• Product and category management knowledge.
• Ability to conceptualise and negotiate.

Responsibilities

• Implement sales strategy effectively.
• Achieve availability by channel as per targets.
• Manage ROI of promotions.

Skills

Collaborative teamwork

Leadership skills

Creativity

Customer orientation

Interpersonal skills

Education

3 Year Tertiary Education

Tools

Computer literacy

Job description

DELUXE BRAND BUILDER (TO BE BASED OUT OF PRETORIA)

RGBC is a distributor of premium alcohol brands. We are the purveyors of fine champagne and spirits in South Africa.

We are an independent, lean and adaptable business employing passionate and talented individuals across South Africa, which continues to set us apart from our competitors. Our people are at the centre of everything we stand for and our entrepreneurial spirit and high‑performing culture allows our people the freedom to succeed and lead across all aspects of the business. Accountability, flexibility, fun and passion are our fundamental values.

We are looking for an individual who shows collaborative and leadership teamwork, who is professional in their approach and who is inspired through creativity, to fill this exciting role.

Region: Pretoria, Midrand and Muldersdrift

Objective: To ensure the effective implementation of the company's sales strategy in the Deluxe on‑con market.

Key KPAs

• Brand Availability and Sales Volumes
  • Achieve availability by channel, as per targets set
  • Correct implementation of brand availability, by channel
  • Ensure that brand equity is a key driver of all activity and activations
  • Drive volume, through innovative ideas
  • Drive volume, through brand prioritisation per channel
• Promotions and Brand Visibility
  • Ensure that promotions are effectively implemented and within brand equity guidelines
  • Ensure that the correct brands are promoted in the correct channels and outlets
  • Ensure correct implementation of our National Promotions Strategy
  • Manage ROI (return on investment) of promotions
  • Ensure brand visibility is optimised through imagery, back room displays, staff uniforms, menus and specialised merchandise
• Operational Excellence
  • Correctly implement and update call cycle
  • Achieve % call rate as per the call cycle
  • Ensure that all outlets are coded correctly
  • Ensure all requirements are achieved during the rep call
  • Correctly complete all administration and report requirements
• Consumer Interaction
  • Interact responsibly with consumers at all available opportunities
  • Collect consumer information as per the brand target market
  • Feedback consumer learning and expectations
• Financial Asset Management
  • Quantity and cycle discount parameters adhered to
  • Correct completion and timely return of PODs and credit notes
  • Vehicle maintained and well cared for
  • Vehicle mileage is within budget
  • Responsible use of promotional stock

Requirements and Qualifications

• 3 Year Tertiary Education (Beneficial)
• 3-Years Relevant experience – NB experience within FMCG / liquor industry experience
• Product, service knowledge and understanding of category management
• Knowledge of marketing and accounting principles
• Computer literate
• Ability to conceptualise and negotiate
• Customer orientation
• Sound interpersonal skills and creativity (big picture thinking)
• Team player and ability to work independently using initiative
• Endurance and ability to tolerate extended hours

Equal Opportunity Statement

We actively promote equal opportunity and fair treatment in employment, through the elimination of unfair discrimination in all forms.

We encourage inclusiveness with regard to human resource practices, irrespective of race, gender, sex, pregnancy, marital status, family responsibility, ethnical social origin, colour, sexual orientation, age, disability, religion, HIV status, conscious, belief, political opinion, culture, language, birth or on any other arbitrary ground.

The business strives to ensure that South Africans from all cultural backgrounds are able to participate in the activities of the business in a fair manner.

Consent Notice

Please note that by applying to the role, you provide your express consent for the company to process your personal information.

Data Protection

We will only use your personal information for the purpose of the recruitment process only.