Brand Architect: Digital Communications & Growth

Placements24; South Africa; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Bonuses

Health coverage

Development opportunities

Collaborative environment

Paid time off

Job summary

Placements24 is seeking a Brand Strategist to guide digital communications and brand development from Queenstown to target audiences. You will define the brand voice, positioning and narrative across all channels to drive loyalty and business growth.

Ideal candidates bring at least six years in brand strategy, strong market insights and the ability to translate data into actionable plans. A supportive, collaborative environment and professional development opportunities await.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 6+ years in brand management/brand strategy, digital context preferred.
• Strong analytical and research skills with actionable insights.
• Excellent presentation and interpersonal communication.

Responsibilities

• Develop and articulate comprehensive brand strategies including positioning, messaging and identity.
• Conduct market research, competitive analysis and consumer insights.
• Oversee brand guidelines across digital channels and materials.
• Collaborate with creative, marketing and product teams to ensure brand coherence.
• Measure and report on brand health and strategy effectiveness.

Skills

Analytical skills

Communication

Interpersonal skills

Education

Bachelor's degree (Marketing/Communications/Business)

Job description

Placements24 is seeking a Brand Strategist to guide digital communications and brand development from Queenstown to target audiences. You will define the brand voice, positioning and narrative across all channels to drive loyalty and business growth.

Ideal candidates bring at least six years in brand strategy, strong market insights and the ability to translate data into actionable plans. A supportive, collaborative environment and professional development opportunities await.