Brand Ambassador

O'Brien Recruitment; Johannesburg; On-site; ZAR 180,000 - 300,000; Full time

Job summary

O'Brien Recruitment is seeking a dynamic field marketing professional to build brand knowledge and drive activations across our brand portfolio. You will support sales teams, train partners, and grow brand presence in venues. Expect travel across regions to implement promotions and gather market insights.

The role focuses on relationship building with customers and bartenders, monitoring competitor activity, and delivering data-driven plans to increase market share and visibility.

Responsibilities

• Build brand knowledge and awareness on the company's portfolio
• Assist key customers and Sales Executives to build cocktails utilizing the company's brands
• Build relationships with key stakeholders in trade (customers and bartenders)
• Identify and implement new business opportunities
• Assist sales executives with the planning and execution of promotions and activations
• Monitor and report competitor trends
• Grow menu listings percentages of the brand portfolio
• Build and maintain customer relationships
• Increase the brands’ visibility in venues and outlets as per the brand sales guidelines
• Anticipate customer needs and develop solutions to meet those needs
• Brief and train promoters and agencies on the brand guidelines and brand history
• Customer database built & maintained
• Daily / weekly / monthly planning
• Market potential opportunities identified, prioritized, actioned & tracked (Market Share / In-trade execution)
• Support sales executive team with their promotions, campaigns, & POSM planned, deployed & tracked
• Competitor activities monitored and actioned against
• Information security maintained in accordance with Company Information Protection Policy
• KPI progress maintained
• Expenditure controlled within budget
• Outlet and customer tastings on the company portfolio
• Conduct consumer tastings to build brand loyalty
• Route ride with reps in Western Cape, Eastern Cape and Garden Route (potentially travel in other regions as well)
• Support the brand team with events and building of brands in trade
• Train bartenders and other key stakeholders on the company's portfolio
• To conduct in-house training for new recruits and staff members internally
• To create and maintain a company brand builder social media account
• Customer service ethos implemented
• Customer relationships managed and leveraged
• Third party relationships optimized
• Corporate image maintained
• Maintain customer needs by solution-orientated

Job description

• Build brand knowledge and awareness on the company's portfolio

• Assist key customers and Sales Executives to build cocktails utilizing the company's brands

• Build relationships with key stakeholders in trade (customers and bartenders)

• Identify and implement new business opportunities

• Assist sales executives with the planning and execution of promotions and activations

• Monitoring and reporting competitor trends

• Grow menu listings percentages of the brand portfolio

• Build and maintain customer relationships

• Increase the brands’ visibility in venues and outlets as per the brand sales guidelines

• Anticipate customer needs and develop solutions to meet those needs

• Brief and train promoters and agencies on the brand guidelines and brand history

• Customer database built & maintained

• Daily / weekly / monthly planning

• Market potential opportunities identified, prioritized, actioned & tracked (Market Share / In-trade execution)

• Support sales executive team with their promotions, campaigns, & POSM planned, deployed & tracked

• Competitor activities monitored and actioned against

• Information security maintained in accordance with Company Information Protection Policy

• KPI progress maintained

• Expenditure controlled within budget

• Outlet and customer tastings on the company portfolio

• Conduct consumer tastings to build brand loyalty

• Route ride with reps in Western Cape, Eastern Cape and Garden Route (potentially travel in other regions as well)

• Support the brand team with events and building of brands in trade

• Train bartenders and other key stakeholders on the company's portfolio

• To conduct in-house training for new recruits and staff members internally

• To create and maintain a company brand builder social media account

• Customer service ethos implemented

• Customer relationships managed and leveraged

• Third party relationships optimized

• Corporate image maintained

• Maintain customer needs by solution-orientated