Brand & Advertising Manager - Support Office - Marketing

The Building Company; George; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading retail brand in South Africa seeks a candidate to manage brand equity and develop advertising strategies. The role involves overseeing advertising campaigns, managing budgets, and ensuring alignment with company values. Strong analytical and leadership skills are essential for success in this position.

Responsibilities

• Manage equity of the BUCO brand.
• Oversee advertising functions and activities.
• Implement advertising strategy and campaigns.

Job description

The main purpose of the position is to manage equity of the BUCO brand in terms of development, maintenance, and growth of the brand, resulting in improved sales and market share. The role oversees all advertising functions and activities of the business, to form and direct advertising strategy, implement ad campaigns, and supervise advertising studio to contribute towards the reinforcement and building of the brand.

• Development and Implementation of Brand Strategy
• Lead and Develop a Marketing Mix
• Compile Budget and Capex Expenses
• Management of 3rd Party contributors / Service Providers
• Analyse Customer / Brand Insights
• Advertising Studio Management
• External Advertising Agency Output Management
• Plan Advertising and Promotional Campaigns
• Stakeholder Relations Management
• Manage Administration
• People Management
• To uphold and promote the company values and culture