Brand & Advertising Manager - Support Office - Marketing

The Building Company; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading retail company in Cape Town seeks a Brand Manager to oversee brand strategy and advertising functions. The ideal candidate will have at least 5 years of brand management experience and a relevant tertiary qualification. This role is crucial for enhancing brand equity and market share through effective advertising campaigns and strategy implementation.

Qualifications

• Grade 12 plus relevant tertiary education required.
• Minimum 5 years Brand Management experience.
• At least 3 years' experience in advertising and/or studio management.

Responsibilities

• Manage development and implementation of brand strategy.
• Compile budget and CAPEX expenses.
• Oversee advertising studio and campaigns.

Skills

Brand Management

Advertising Strategy

Analytical Skills

People Management

Stakeholder Management

Education

Relevant Tertiary Degree / National Diploma

Honours Degree (NQF 7)

Job description

Job Reference Number : Department : Corporate Office - MarketingBusiness UnitIndustry : MarketingJob Type : PermanentPositions Available : 1Salary : Market Related

Job Description

The main purpose of the position is to manage equity of the BUCO brand in terms of development, maintenance, and growth of the brand, resulting in improved sales and market share.

The role oversees all advertising functions and activities of the business, to form and direct advertising strategy, implement ad campaigns, and supervise advertising studio to contribute towards the reinforcement and building of the brand.

Responsibilities

• Development and Implementation of Brand Strategy
• Lead and Develop a Marketing Mix
• Compile Budget and Capex Expenses
• Management of 3rd Party contributors / Service Providers
• Analyse Customer / Brand Insights
• Advertising Studio Management
• External Advertising Agency Output Management
• Plan Advertising and Promotional Campaigns
• Stakeholder Relations Management
• Manage Administration
• People Management
• To uphold and promote the company values and culture

Job Requirements

• Grade 12, plus a relevant Tertiary Degree / National Diploma (e.g., Marketing / Brand Management / Administration Management (incl. workflow) (essential))
• An honours degree will be an advantage (NQF 7)
• Minimum 5 years Brand Management Experience 3 – 5 years relevant experience in a retail environment
• At least 3 years' experience in advertising and / or studio management (essential)
• Advertising agency experience (highly advantageous)
• Graphic design experience
• Ad agency account management experience (desirable)