Brand Activations Specialist Cape Town

Blum & Hofmeyr; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A strategic marketing company in Cape Town is seeking a Brand Activation Specialist to assist in implementing marketing plans for B2C and B2B sectors. This role involves designing brand activations, managing social media groups, and liaising with the sales team. Candidates should have a diploma in Strategic Marketing and at least two years of marketing experience, particularly in a fast-paced environment.

Qualifications

• Minimum 2 years of marketing or communications experience with a social media background.
• Experience in event management is preferred.

Responsibilities

• Assist in brand activations to increase brand awareness.
• Provide weekly reports on activations including ROI.
• Manage Facebook community groups for engagement.
• Create content for marketing campaigns.

Skills

Organizational skills

Creativity

Interpersonal skills

Proficiency in Microsoft Office Suite

Presentation skills

Social media management

Event management

Education

Diploma in Strategic Marketing & Brand Building

Tools

Photoshop

Illustrator

Job description

Brand Activation Specialist will assist the Head of Strategic Marketing in driving the implementation of strategic marketing plans in B2C and B2B arena across Western Cape region to support the sales teams across the organisation to achieve targeted growth per market segment.The role requires daily liaison with sales, marketing and suppliers to roll out activities as per agreed marketing plan, within predefined budget.A key focus area will include social media activity across targeted community groups, whilst leveraging off the Vox national brand activity and complying to the Vox CI elements.From time to time, the candidate will be required to perform other marketing support functions as required by management.Key Responsibilities

Key Responsibilities

• Help design and oversee brand activations in specific precincts to increase brand awareness of Vox2.
• Ensure the FTTH sales team have sufficient marketing collateral to roll out a successful activation3.
• Provide weekly reports for activations, inclusive of ROI calculations4.
• Lead generation5.
• Data capturing6.
• Develop a content plan and manage the Facebook community groups in specific FTTH precincts, post in community groups we operate in and engage with potential customers online7.
• Conduct debriefing sessions with FTTH sales team to improve processes and overall impact of each Vox Fibre event / activation.8.
• Assist the FTTH sales team in in-mall setup and promotions9.
• Identify strategic partners & negotiate trade exchange deals to maximise Vox exposure
• Track competitive activity within the designated precincts and report on them weeklyAdministrative activity – campaign tracking and reporting, supplier onboarding and liaison, financial record keeping and reporting, weekly online team meetings, monthly review meetings
• Create content – graphic and written copy to promote specials in specific precincts.

Qualifications

Minimum 2 years Marketing / Communications experience with social media background & event management experience

Diploma in Strategic Marketing & Brand Building (ideal)

Skills / Experience

Relevant experience in marketing, in ICT industry advantageous

• Have ability to organize, prioritize, multitask and work independently, with little supervision.
• Be adaptable in fast-paced environments while remaining proactive and efficient.
• Present a positive image, embody leadership qualities and promote Vox Fibre with confidence and enthusiasm.
• Display signs of being a self-motivator as well as having a sense of urgency.
• Creative, out of the box thinker
• Be proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.).
• Photoshop, Illustrator advantageous
• Have the ability to learn and use industry-specific software and reporting tools.
• Basic marketing skills in : Story Telling Presentation Skills Use of Social Media Budget Management Knowledge of our market Event management TechnicalRelationship buildingBroad knowledge of the whole marketing mixStrong influencing, negotiating and communication skillsExcellent interpersonal skillsGood understanding of customer experienceManage multiple events simultaneouslyOwn car & valid driver's licenceAble to travel & work on weekends during key brand activations