BMC Social Media Specialist

EY Studio+ Nederland; Johannesburg; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading professional services firm is seeking a BMC Social Media Specialist based in Johannesburg. This role involves managing social media channels, running paid campaigns on LinkedIn, and utilizing digital account-based marketing strategies. The ideal candidate will have strong communication skills, 3-4 years of relevant experience, and familiarity with marketing automation tools. This position offers the opportunity to enhance the firm’s brand visibility online and engage with key stakeholders.

Qualifications

• 3-4 years of experience in ABM and paid campaign management, particularly on LinkedIn.
• Experience in a professional services firm is preferred.
• Strong written and verbal communication skills in English.

Responsibilities

• Manage the social media calendar and channels.
• Coordinate and prepare social media activations.
• Monitor social media performance and reporting.
• Run paid LinkedIn activations.

Skills

Social media strategy

Digital Account-Based Marketing

Copywriting

SEO

Paid LinkedIn campaigns

Reporting and analytics

Community engagement

Education

Communications qualification

Marketo certification

LinkedIn Marketing Solutions Certification

Tools

Marketo

Google Analytics

Google Ads

Job description

Job Title

BMC Social Media Specialist

Role Overview

We are looking for a digitally savvy Social Media coordinator with skills in Digital Account-Based Marketing (ABM). This role combines the creativity, digital automation, marketing analytics, and key stakeholder management. You will manage our social media calendar and channels and tech, coordinate and prepare short and longer social activations with the project team, advise BMC on social listening and the latest tools needed for this; provide regular reporting on platform and campaign performance; advise and run paid LinkedIn activations for business products and our spokespeople. Our channels include LinkedIn, Instagram, Facebook (and TikTok in time). You will work closely with our Digital Manager who runs the marketing automation and report to the Head of Communications.

Role Detail

Social Media

• Support conceptualisation and planning of social activations
• Brief creative components to the relevant team
• Write copy where relevant
• Collaborate on activations copywriting and creative components where relevant
• Work with marketing automation to support digital account‑based marketing
• Support the execution of paid campaigns via LinkedIn
• Maintain the social media calendar
• Apply SEO and AI‑driven optimisation techniques to improve content discoverability and engagement and work with BMC to ensure keywords are driven end‑to‑end through content.

Your impact will be felt because you successfully

• Ensure continued visibility in the right places online for our:
  • Spokespeople for the business
  • Client servicing partners for our key accounts / clients
  • Events
  • Reports and thought‑leadership articles
• Manage multiple paid LinkedIn campaigns simultaneously optimising for engagement, reach and conversions
• Oversee content workflow and stakeholder approvals to ensure consistent high‑quality output
• Provide actionable reporting insights and datapoints to refine targeting, messaging and content formats.

Analytical / Decision Making Responsibilities

• Manage the demand for projects and prioritise accordingly
• Manage projects from start to finish including project management and stakeholder management
• Balance competing priorities and multiple projects
• Deal with a range of senior stakeholders with varying perspectives
• Willing to challenge the status quo using appropriate diplomacy

Knowledge and Skill Requirements

• Good grammar and attention to detail
• Proven ability to run multiple paid LinkedIn campaigns concurrently with strong targeting, reporting and optimisation skills.
• Understanding of Account‑Based Marketing principles and execution (1:1, 1:few, 1:many).
• Experience with Marketo (or a similar marketing automation platform) integrated with a CRM for lead nurturing and campaign management.
• Expertise in social media strategy, content creation and community engagement for professional audiences.
• Strong command of SEO, AI‑driven optimisation and digital performance analytics.
• Solid understanding of paid media strategy and analytics (LinkedIn Campaign Manager, Google Ads).
• Data‑driven mindset comfortable interpreting campaign metrics and optimising for performance.

Behavioural Requirements

• Can influence and build relationships
• Can plan, organise and project manage multiple campaigns
• Brings innovative ideas to the team
• Takes initiative and is proactive in a fast‑paced and highly challenging environment
• Collaborative, team‑player, enthusiastic, go‑getter attitude, strives for excellence, energetic, confident

Education

Some or all of the following:

• Social media training
• Communications qualification
• Marketo Certified (or similar) (or other marketing automation platforms like HubSpot)
• LinkedIn Marketing Solutions Certification (or proven experience) for paid campaign expertise
• Google Analytics / Google Ads for measurement and campaign optimisation

Other Notes

• Formal degree isn’t strictly necessary if the candidate has proven experience running social media ABM campaigns and multiple paid LinkedIn campaigns and social media strategy.
• Strong written and verbal communication skills in English are a must.
• Bonus: data analytics or digital tools for campaign performance and AI‑driven optimisation.

Experience

3–4 years with at least 23 years in ABM and paid campaign management (particularly LinkedIn).

Experience working in a professional services firm.

Connected to and experience in working with Influencers.

About the role

The role is based in Sandton, South Africa and forms part of the Africa Brand Marketing & Communications team which is responsible for external brand and communications design, digital communication, events, thought leadership, alumni programme and internal communication. The Brand Marketing and Communication team forms part of Accounts & Business Development (ABD) in Core Business Services. The Africa region is a single business spanning 33 countries and includes over 260 partners and 5,000 people. The Africa region is one of the largest and most diverse businesses in EY and is made up of four service lines: Assurance, Consulting, Tax and Strategy and Transaction Services.

Who we are

At EY we support you in achieving your unique potential both personally and professionally. We give you stretching and rewarding experiences that keep you motivated working in an atmosphere of integrity and teaming with some of the world’s most successful companies. And while we encourage you to take personal responsibility for your career we support you in your professional development in every way we can. You enjoy the flexibility to devote time to what matters to you in your business and personal lives. At EY you can be who you are and express your point of view, energy and enthusiasm wherever you are in the world. It’s how you make a difference.

Preference will be given to PDI candidates.

Key Skills

Marketing, Photography, Facebook Advertising, Hootsuite, Social Listening, SEO, Web Design, Adobe Photoshop, Social Media Management, Copywriting, Wordpress, Writing Skills