Blue Economy Marketing

The Salamander Company Pty Ltd; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A boutique commercial consultancy is offering a Marketing & Communications Internship focusing on the Blue Economy sector. This remote role involves developing content strategies, creating marketing collateral, and engaging with stakeholders. Ideal candidates will have an undergraduate degree in Digital Marketing or Communications, B2B content creation experience, and familiarity with design tools like Canva. The internship lasts 3-6 months with market-related compensation.

Benefits

Mentorship and career growth opportunities

Creative autonomy

Qualifications

• Active LinkedIn user with B2B networking and content creation experience.
• Basic content creation and editing skills or willingness to learn.
• Understanding of sustainability sectors or maritime/ocean industries.

Responsibilities

• Develop and execute a comprehensive LinkedIn strategy.
• Create engaging content, visual assets, and marketing collateral.
• Track performance metrics and optimize marketing campaigns across all channels.

Skills

B2B networking experience

Content creation

Strong written English

Attention to detail

Proficient with design tools

Education

Undergraduate degree in Digital Marketing and / or Communications

Tools

Canva

Google Workspace

Job description

Blue Economy Marketing & Communications Internship | Blue Economy | Remote PositionThe Salamander Company (TSC) is a boutique commercial consultancy positioned to support and empower founders of Blue Technology scale-ups to unlock transformational growth within global markets.The Blue Economy represents sustainable ocean-based economic activities worth over $2.5 trillion annually and growing rapidly as breakthrough innovations emerge across sustainable aquaculture, offshore renewables, and marine biotechnology.

This dynamic sector offers unprecedented opportunities where environmental stewardship meets explosive economic growth.This is an exciting opportunity for an ambitious marketing professional to join TSC, working closely with Managing Director Andrew Douglas to design and implement corporate partner marketing, sales and lead generation campaigns for BlueTech scale-ups.Your responsibilities include developing weekly content calendars featuring industry insights, client success stories, and thought leadership pieces that attract scale-up founders and executives.

You'll build and nurture a network of Blue Economy stakeholders, engage with posts from potential corporate partners and industry influencers, and establish our presence in relevant LinkedIn groups and conversations.

You'll also design integrated marketing campaigns, create compelling marketing collateral and pitch decks, and execute content campaigns.Highlights : Mentorship and career growth opportunitiesCreative autonomy to help build our marketing infrastructure from the ground upDeep dive into the multi-trillion-dollar Blue EconomySee your work directly impact company growth and client successFully remote, South Africa-based opportunityKey Responsibilities : Develop and execute a comprehensive LinkedIn strategyBuild sales infrastructure and strategies (CRM setup, lead tracking, email sequences)Create engaging content (posts, case studies, newsletters), visual assets and marketing collateral using Canva and various other toolsSupport outbound prospecting campaigns and client engagement activitiesTrack performance metrics and optimise marketing campaigns across all channelsPreferred Experience : Active LinkedIn user with B2B networking and content creation experienceBasic content and editing skills or willingness to learnFamiliarity with LinkedIn, Sales Navigator and other sales toolsExposure to B2B outreach, sales enablement, or startup environmentsUnderstanding of sustainability sectors or maritime / ocean industriesUndergraduate degree in Digital Marketing and / or CommunicationsDesired Skills : Strong written English with a professional, engaging communication styleProficient with design tools (e.g. Canva) and Google WorkspaceExcellent research and analytical abilities with attention to detailProactive, self-starter with an ownership mindset, comfortable building from scratchGenuine interest in sustainability and the Blue Economy sectorCompensation : Market-relatedDuration : 3-6 months, potential extensionApply : Send CV + 1-page Cover Letter motivating your interest + 2 sample LinkedIn post ideas showcasing two innovative BlueTechs that caught your eye to -