Beer Brand Growth Manager - Strategy & Activation

Recruitment Matters Africa (Pvt) Ltd; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing firm in Cape Town is seeking an experienced Brand Manager to drive growth and value across the Beer category through strategic marketing and brand activation. The ideal candidate will have a strong FMCG background with at least 5 years of experience, focusing on optimizing brand communication and profitability. Strong analytical skills and the ability to lead creative initiatives are essential. Join us to enhance brand success and ensure alignment with business goals.

Qualifications

• Minimum 5 years’ relevant marketing experience, prefer FMCG categories.
• Strong understanding of the FMCG value chain.
• Ability to apply consumer insights to campaigns.

Responsibilities

• Support creation and execution of Beer Category strategy.
• Manage brand target setting, ATL/BTL budgets and communication plans.
• Collaborate with trade marketing for effective brand activation.

Skills

Strong commercial acumen

Analytical skills

Cross-functional and project management skills

Creative thinking

Excellent written and verbal communication skills

Education

Honours or postgraduate qualification in Commercial or Brand Marketing

Job description

A leading marketing firm in Cape Town is seeking an experienced Brand Manager to drive growth and value across the Beer category through strategic marketing and brand activation. The ideal candidate will have a strong FMCG background with at least 5 years of experience, focusing on optimizing brand communication and profitability. Strong analytical skills and the ability to lead creative initiatives are essential. Join us to enhance brand success and ensure alignment with business goals.