B2B Performance Marketing Lead | Hybrid, High-Impact

Playroll; Cape Town; Hybrid; ZAR 600 000 - 900 000; Full time

Job summary

A global HR-tech company is seeking a B2B Performance Marketing Manager to drive and optimize paid media campaigns. This role involves managing substantial marketing budgets and collaborating with various teams to achieve business outcomes. Ideal candidates will have a strong analytical background and experience in performance marketing across multiple channels such as Google and LinkedIn. A competitive salary and benefits await the right individual.

Benefits

Competitive salary

Generous Vacation Policy

Hybrid Working Environment

Monthly flexible benefits budget

Qualifications

• 4+ years in B2B demand generation or performance marketing roles.
• Experience managing £25K+ per month in paid media.
• Deep knowledge of paid media channels and metrics.

Responsibilities

• Own and optimize Playroll's paid media strategy.
• Plan and launch multi-funnel paid campaigns.
• Collaborate with RevOps to ensure effective data capture.

Skills

B2B demand generation

Performance marketing

Managing £25K+ budgets

Analytical mindset

Cross-functional teamwork

Tools

Google Ads

LinkedIn Ads

Meta Ads

HubSpot

Job description

A global HR-tech company is seeking a B2B Performance Marketing Manager to drive and optimize paid media campaigns. This role involves managing substantial marketing budgets and collaborating with various teams to achieve business outcomes. Ideal candidates will have a strong analytical background and experience in performance marketing across multiple channels such as Google and LinkedIn. A competitive salary and benefits await the right individual.