Automation Manager

MODRN io; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A future-forward marketing consultancy is seeking a Marketing Automation Specialist to architect enterprise-level automation systems. You will manage and scale sophisticated workflows that drive measurable business outcomes, integrating AI and optimizing marketing operations. Ideal candidates should have expertise in advanced automation architecture, multi-platform workflow design, and thrive in a complex environment. This remote role offers a chance to work with various clients and innovate marketing strategies.

Qualifications

• Experience in advanced systems architecture for marketing operations.
• Ability to design and implement automation solutions for complex requirements.
• Strong problem-solving skills and technical troubleshooting abilities.

Responsibilities

• Architect and manage enterprise-level automation systems.
• Develop multi-stage marketing funnels and lead qualification frameworks.
• Optimize workflows and ensure data integrity across platforms.

Skills

Advanced automation systems architecture

Multi-platform workflow design

AI integration

Technical implementation

Data synchronization

Project management

Tools

n8n

Go High Level (GHL)

Zapier

Job description

Marketing Automation Specialist – Systems Architect for AI & Workflow Optimization

Location: Remote – US-based preferred, international applicants considered

Employment Type: Full-Time | 40 hours per week | Exempt

Reports To: Agency Operations Manager & Director of Advertising

Compensation Range: $1400-2000 USD Monthly

About MODRN Digital

MODRN io INC (DBA MODRN Digital) is a future-forward marketing and automation consultancy transforming how service-based businesses scale. Through our proprietary systems frameworks, deep platform integration, and AI-enriched customer journeys, we help companies remove operational friction and accelerate growth.

Our clients range from high-performance medspas and real estate brokers to SaaS companies and digital agencies. We are deeply technical, highly strategic, and fiercely dedicated to execution.

We are now seeking a Marketing Automation Specialist who can architect enterprise-level automation systems, deploy sophisticated multi-platform workflows, and build complete marketing funnels that drive measurable business outcomes. This is not a "set up some Zaps" role—this is advanced systems architecture for marketing operations.

Position Summary

The Marketing Automation Specialist serves as a mission-critical resource responsible for planning, building, managing, and scaling automated marketing and operational workflows across a sophisticated tech stack. This role combines platform expertise, marketing funnel architecture, custom automation design, AI integration, and systems thinking.

This individual will operate as both a technical implementer and strategic advisor—ensuring marketing and operations are fully aligned through automation, lifecycle logic, and intelligent tool coordination. You'll be the architect behind the engines that power our clients' growth.

The ideal candidate is analytical, systems-driven, and thrives in a high-complexity, high-accountability environment where results, clarity, and operational scalability are paramount.

What Marketing Funnel Automation Means at MODRN

Lead Capture & Qualification

• Dynamic form logic with conditional field display based on user responses
• Real-time lead scoring and routing based on behavioral signals and demographic data
• Automated enrichment with third-party data sources (company data, social profiles, contact verification)
• Instant lead distribution to sales based on qualification criteria and availability
• Multi-channel capture point integration (ads, website, social, events, referrals)

Nurture & Engagement

• Multi-channel sequences coordinating email, SMS, voice drops, and direct mail triggers
• AI-powered content personalization based on lead profile and interaction history
• Automated re-engagement campaigns for cold leads with win-back strategies
• Segmentation engines that continuously categorize leads based on behavior and characteristics
• Intelligent calendar booking with routing rules based on service type, lead value, and team capacity
• Pre-appointment qualification sequences and automated reminder workflows
• No-show automation with reschedule offers and penalty logic
• Post-conversion onboarding sequences that ensure client success
• Sales team enablement notifications with lead context and recommended talking points

Attribution & Optimization

• UTM parameter tracking across all touchpoints with proper data hygiene
• Custom value tracking for revenue attribution at every funnel stage
• Automated reporting dashboards showing funnel performance, conversion rates, and drop-off points
• A/B test frameworks for continuous optimization of messaging, timing, and channels
• Closed-loop reporting connecting marketing spend to revenue outcomes

Custom Automation Design

You'll regularly be tasked with creating automation solutions that don't exist as pre-built templates—requiring you to:

• Translate complex business requirements into logical workflow diagrams
• Combine multiple tools and APIs creatively to achieve desired outcomes
• Build custom logic using webhooks, API calls, conditional branching, and data transformation
• Create scalable solutions that handle edge cases, errors, and unexpected scenarios
• Design systems that can be easily understood

Core Responsibilities

• Design sophisticated, multi-stage marketing funnels from lead capture through conversion and retention, including lead scoring, behavioral triggers, intelligent routing, and multi-channel orchestration
• Architect custom automation solutions for complex business requirements that require creative problem-solving beyond standard platform capabilities
• Build end-to-end funnel systems that seamlessly connect advertising platforms, landing pages, CRM workflows, sales processes, and post-conversion sequences
• Develop intelligent lead qualification frameworks using conditional logic, scoring models, behavioral analysis, and demographic/firmographic data
• Create closed-loop attribution systems that track marketing spend to revenue outcomes across multiple touchpoints
• Translate complex business requirements into technical workflow specifications, system diagrams, and implementation plans that non-technical stakeholders can understand
• Optimize funnel performance through continuous testing, data analysis, and systematic improvement of conversion rates at each stage
• Design scalable funnel templates that can be rapidly customized and deployed across multiple clients or business units

2. Advanced n8n Workflow Development

• Lead n8n implementation and optimization as the primary advanced automation platform for complex, multi-step workflows requiring custom logic
• Build custom integrations using n8n's HTTP requests, webhooks, and API connectivity for platforms without native integrations
• Develop sophisticated error-handling and fallback logic to ensure workflow reliability, data integrity, and graceful failure modes
• Create reusable n8n workflow templates and components that can be rapidly deployed across multiple client implementations
• Optimize workflow performance, including execution speed, resource usage, API rate limits, and cost efficiency
• Maintain n8n instance, including platform updates, workflow backups, credential management, and security configurations

3. Go High Level (GHL) CRM & Marketing Automation

• Configure and optimize Go High Level accounts for multiple clients, including CRM setup, custom fields, pipelines, and user permissions
• Develop automated marketing workflows using GHL's workflow builder, including email/SMS sequences, trigger-based automations, and decision trees
• Build intelligent pipeline management with automated opportunity progression, task creation, and notification systems
• Create dynamic forms and surveys with conditional logic, multi-step flows, and integration triggers
• Implement appointment scheduling systems with routing rules, calendar management, and automated reminder sequences
• Configure reputation management automation for review requests, response workflows, and reputation monitoring
• Design reporting dashboards within GHL showing marketing performance, pipeline health, and ROI metrics
• Train clients and team members on GHL functionality and best practices

4. Cross-Platform Integration & Data Orchestration

• Design and implement Zapier integrations connecting multiple platforms with proper error handling, filtering, and data transformation
• Build data synchronization systems, ensuring information stays consistent across CRM, project management, marketing platforms, and reporting tools
• Create intelligent routing logic that directs leads, tasks, and communications based on complex conditional criteria
• Implement webhook-based triggers for real-time data flow between systems without polling delays
• Manage API rate limits and implement queuing strategies for high-volume scenarios
• Build monitoring systems to alert on workflow failures, data inconsistencies, or performance issues

Who Thrives in This Role

You're Likely a Great Fit If You:

✅ Get excited about complex logic puzzles - You love the challenge of turning "I wish this could happen automatically" into "It now happens automatically."

✅ Think in systems and connections - You naturally see how tools and processes can fit together, even if they weren't designed to integrate

✅ Have a builder's mentality - You'd rather spend 4 hours building something once than 30 minutes repeating a manual task forever

✅ Care deeply about details - You catch the edge cases, think through the "what ifs," and build in error handling before problems occur

✅ Embrace iteration - You build v1 quickly, learn from real usage, and continuously optimize rather than waiting for perfection

✅ Stay calm under pressure - When a workflow breaks at 4pm on Friday, you troubleshoot methodically rather than panicking

✅ Are naturally curious - You explore new platform features, read API documentation for fun, and constantly think "I wonder if I could automate that?"

✅ Communicate clearly - You can explain technical concepts to non-technical people and translate business requirements into technical specifications

You're Probably Not a Great Fit If You:

❌ Prefer working with people over systems - This role is 80% building and optimizing automation, 20% client/team interaction

❌ Need constant hand-holding - You'll have autonomy and support, but need to be self-directed and resourceful

❌ Prefer front-end creative work - This is a technical backend role; you'll build the engine, not design the car

❌ Can't handle ambiguity - Requirements are sometimes vague; you need to clarify and propose solutions

❌ Want a 9-5 with zero off-hours urgency - While rare, critical automation failures may need immediate attention

❌ Dislike technical troubleshooting - Debugging failed workflows and API errors is part of the job