AUDIENCE DEVELOPMENT OFFICER

The Unicorn; Gauteng; On-site; ZAR 240,000 - 360,000; Full time

Job summary

The Unicorn in Gauteng invites applications for an Audience Development Officer to join the Marketing team. You will help design and deliver our audience development strategy, broadening reach and engagement, with emphasis on school groups and educational partnerships.

Working closely with Marketing, Communications, Creative Hub and Development teams, you will use audience data to inform outreach and help diversify and grow our audiences.

Job description

Job Description

Audience Development Officer

Role Summary

The Unicorn is committed to transforming young lives through theatre. We believe that young people of all ages, abilities and backgrounds have the right to experience exciting, entertaining and inspiring theatre. We maintain a strong commitment to representing diversity in our audiences, as well as on our stages, and we prioritise accessibility and inclusion across our organisation. Playing a key role within the marketing team, the Audience Development Officer will support the design and delivery of our audience development strategy, broadening our reach and engagement. With 40% of audiences currently made up of school groups, the Audience Development Officer will build and grow the Unicorn’s relationships with schools, educational partnerships and access groups, and will use audience data to help us make informed decisions about how we reach and develop new audiences.

Closing date for applications: Tuesday, 20th October at 10am

First Interviews: Thursday, 29th October 2026

Second Interviews: Tuesday, 3rd November 2026

Ideal Start Date: End of November

Responsible to: Marketing Manager

Working closely with: Marketing & Communications, Creative Hub and Development teams