Associate Manager, Trade Marketing

Bic Group; Johannesburg; Hybrid; ZAR 220,000 - 320,000; Full time

Job summary

BIC World in Johannesburg is seeking an Associate Manager, Trade Marketing to translate brand strategies into in-store execution, promotional campaigns and retailer-specific plans that drive sell‑through and market share. This hybrid role requires hands-on collaboration with POSM suppliers and sales teams.

You will develop and implement trade marketing plans, coordinate campaigns across channels, and support digital initiatives while strengthening brand presence in modern trade and distributors.

Qualifications

• 2–3 years of experience as Marketing Assistant or Junior Brand Manager in FMCG.
• BA or BCom Degree in Marketing or equivalent.
• Good understanding and passion for Marketing and social media.
• Clear written and spoken English.
• Passion for brands with strong execution, results focus and project management.

Responsibilities

• Translates brand strategies into strong in-store execution, promotional campaigns and retailer-specific plans that drive sell-through and market share.
• Plan and execute promotional campaigns, seasonal drives and retailer activations.
• Coordinate with POSM suppliers and in-store media suppliers to brief, review and coordinate campaign POSM.
• Coordinate POSM deliveries with Operations for on-time execution.
• Coordinate in-store POS materials, merchandising tools and display requirements.
• Ensure promotions are implemented on time and within budget.
• Evaluate promotional effectiveness and recommend improvements.
• Assist in developing annual trade marketing plans aligned to brand and sales objectives.
• Translate marketing campaigns into retail-ready activations for modern trade, wholesale and distributors.
• Build channel-specific strategies for key customers and regions.
• Identify trade opportunities to improve visibility, sales and distribution.

Skills

English communication

Marketing

Social media

Project management

Execution focus

Prioritization

Education

BA or B.Com Degree in Marketing

Job description

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Associate Manager, Trade Marketing

Johannesburg, ZA, 2042

BIC

Hybrid

Description:

JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

MAIN RESPONSIBILITIES / TASKS

Trade Marketing Responsibilities

• Ensures brand strategies are translated into strong in-store execution, promotional campaigns and retailer-specific plans that drive sell-through and market share.
• Plan and execute promotional campaigns, seasonal drives and retailer activations.
• Work closely with POSM suppliers and in-store media suppliers to brief, review and coordinate campaign specific POSM and various elements
• Work closely with the Operational Teams to ensure POSM deliveries and on-time execution
• Coordinate in-store POS material, merchandising tools and display requirements.
• Ensure promotions are implemented on time and within budget.
• Evaluate promotional effectiveness and recommend improvements.
• Assist in developing annual trade marketing plans aligned to brand and sales objectives.
• Translate marketing campaigns into retail-ready activations for modern trade, wholesale and independent channels.
• Build channel-specific strategies for key customers and regions.
• Identify trade opportunities to improve visibility, sales and distribution.

POS, Corporate gifts and other marketing materials

• Efficient order placements
• Ensuring delivery to depots
• Purchase order creation and invoice processing.
• Manage re-ordering process for SA and Distributors
• Coordinate in-store POS material, merchandising tools and display requirements
• Plan and execute promotional campaigns, seasonal drives and retailer activations.
• Ensure promotions are implemented on time
• Manage final implementation from Sales Team (i.e., PP Documents with images) and communicate with the broader marketing team.

Marketing and Advertising

• Assist and work closely with the Marketing Manager to implement the developed marketing strategies and related activities to increase penetration and market share for assigned group of brands with a focus on digital platforms.
• Implements in coordination with the Marketing Manager (within budget limits) the operational marketing campaigns to achieve the defined marketing objectives.
  • POSM – Liaise with agencies, printers and suppliers; Ensure cost-effective production and execution; Executional elements (Distribution Schedule with Ops team | Distribution quotes Shave & Gibson/OPI vs RTT | Usage reports (POSM not utilized and action to recycle left over POSM)
  • Consumer Campaigns – Operational Elements | Timelines for activations | Management of various executional partners | Prize fulfilment | Terms and Conditions
  • Digital – On time delivery of key elements on digital | Management of overall digital calendar as well as smaller campaigns (When ready -writing briefs | manage content creation with agency | approval process with MEA). Timeline management of content delivery to MEA and PHD (Media).
• Project Plan write up and management of the process
• NPD- Supporting delivery of key NPD’s; Support new product launches and ensure launch readiness across trade channels
• Teacher Marketing Support – ensure communication, liaison and management with agency to ensure required number of teachers boxes are designed, created and executed on time
• CSR Management: Liaising with partners, managing collaborations, issuing stock and follow up on activities (photo feedback, number of students impacted etc.)

Post Marketing Campaign performance understanding.

• Compiles post campaign reports in conjunction with Category Manager input.
• Competitor activity over the time – In-store | Offline
• Presents feedback in Sales and Marketing meeting forums.

General and ad hoc marketing administration activities and support.

• Creating data reports utilizing JDE (PowerBi) andCircana.
• Sample management
• Stock adjustments
• Warehouse and Marketing Room Management
• Internal Communications
• Design Briefs

Quarterly competitor analysis

• Monitor competitor activity and identify opportunities in market.
• Collate information for competitor analysis.
• Complete report.
• Set up meeting for competitor analysis -Quarterly.

Key performance Indicators

• Meeting deadlines for key duties.
• Continuous communication with relevant stakeholders.
• Digital campaign assistance and implementation aligned to the category objectives and in conjunction with the Marketing Manager.
• Timeous delivery of all administration and analysis required.
• Support to the Marketing Manager as required.

QUALIFICATIONS

Knowledge, Skills, Competencies

R= Required D= Desired

Simple Criteria

• 2 – 3 Years’ experience in a Marketing Assistant or Junior Brand Manager role preferably in FMCG
• R- BA or BCom Degree in Marketing or equivalent
• R- Good understanding and passion for Marketing and social media
• R- Able to communicate clearly and effectively in English, orally and in writing.
• R- A passion for our brands, and a strong execution and results focus are essential, in addition to project management skills and the ability to prioritize.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.