Associate Manager, Marketing Innovation (Bangkok-Based, Relocation Provided)

Agoda; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading online travel booking platform is seeking an Associate Manager for Marketing Innovation to spearhead marketing strategy and analyze datasets. Ideal candidates will have 4–6 years of relevant experience, strong analytical and problem-solving skills, and proficiency in SQL and Tableau. The role is based in Johannesburg, offering exciting opportunities in a diverse environment.

Qualifications

• 4–6 years of experience in a data analyst position in tech, consulting, e-commerce, or digital marketing.
• Strong analytical skills with the ability to translate data into actionable insights.
• Innovative problem-solving skills to tackle complex challenges.

Responsibilities

• Develop and execute optimization strategies for new marketing channels.
• Analyze large datasets related to channel performance and user behavior.
• Communicate findings and recommendations to key stakeholders.

Skills

Analytical skills

SQL proficiency

Data visualization (Tableau)

Problem-solving

Stakeholder management

Education

Bachelor's degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance

Tools

SQL

Tableau

MS Excel

Job description

Associate Manager, Marketing Innovation (Bangkok-based, relocation provided)

About Agoda: Agoda is an online travel booking platform for accommodations, flights, and more.

We build and deploy cutting‑edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.

Based in Asia and part of Booking Holdings, our 7,+ employees representing 95+ nationalities in 27 markets foster a work‑environment rich in diversity, creativity, and collaboration.

We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel.

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in.

It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

Responsibilities

Spearhead the development, execution, and optimization strategy for growing Agoda's new & emerging marketing channels.

Conduct end‑to‑end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights.

Develop hypotheses, design experiments (e.g., A / B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth.

Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau.

Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management.

Qualifications

4–6 years of experience in a data analyst position in tech, consulting, e‑commerce, or digital marketing.

Bachelor's degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance.

Strong analytical skills with the ability to translate data into actionable insights and generate impactful recommendations.

Proficient in business intelligence tools and data warehouse technologies, i.e., SQL, Tableau, and MS Excel.

Innovative problem‑solving skills and the ability to tackle complex challenges in a non‑linear fashion, navigating evolving scenarios and leveraging resources creatively.

Stakeholder management & communication: ability to effectively communicate, influence, and persuade stakeholders at different levels, including senior management, with proven commercial acumen.

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations.

We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.

Employment at Agoda is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file.

Disclaimer: We do not accept any terms or conditions, nor do we recognize any agency's representation of a candidate, from unsolicited third‑party or agency submissions.

If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.