Assistant Brand Manager at Reckitt

Reckitt; Johannesburg; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A leading global company is seeking an Assistant Brand Manager to nurture and grow its brands. The role involves developing strategic marketing plans, managing budgets, and executing innovative campaigns. The ideal candidate will have a Bachelor's degree in Business Commerce or Marketing with 2-3 years of relevant experience in FMCG or Pharmaceutical sectors. Strong analytical and communication skills are essential to drive brand success in a dynamic environment.

Qualifications

• 2-3 years of FMCG or Pharmaceutical brand marketing experience.
• Agile digital marketing proficiency.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Develop vision and strategy for brands to enhance market presence.
• Manage marketing plans and budgets for assigned brand.
• Provide brand tracking information to monitor performance.
• Execute annual marketing plans and local media strategies.
• Identify trade needs and develop pricing strategies.
• Support product launches and contribute to innovation.
• Manage daily brand operations efficiently.
• Coordinate cross-functional team efforts.

Skills

proactive approach

analytical abilities

communication skills

FMCG experience

Education

Bachelors Degree in Business Commerce / Marketing

Job description

Overview

Job title: Assistant Brand Manager at Reckitt

Job Location: Gauteng, Johannesburg

Deadline: December 07, 2025

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

• Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
• Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
• With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
• With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

• As an Assistant Brand Manager at Reckitt, you'll nurture our brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.
• The role of the Assistant Brand Manager is to apply strategic, analytical, process and marketing skills to collaborate on the development and delivery of major projects to drive brand equity success.
• Will have the opportunity to work with one of the world’s most recognized brands while contributing towards innovation, market entry, expansion, and growth.
• The Assistant Brand Manager is responsible for providing support towards delivering on project(s) which collectively relates to assisting with managing resources, schedules, financials and adhering to stage quality and control guidelines throughout the full development life cycle

Your responsibilities

In summary, you'll :

• Contribute to developing the vision and strategy for our brands, elevating our market presence and profitability.
• Support marketing plans & manage marketing budgets for a given brand within category
• Providing regular brand tracking information to monitor market performance
• Developing and executing annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
• In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
• Supporting the execution of product launches and contribute to innovation by delivering product development programs to further margin growth
• Supporting implementation of portfolio strategy to support overall business strategy relating to the activation of brands, support market strategy and partner with media / consumer and market insights to implement media strategy and plans.
• Lead initiatives to enhance product pipelines and fund innovative launches, executing with precision and creativity.
• Manage and coordinate daily brand operations, ensuring seamless execution of marketing strategies.
• Lead a cross-functional team to carry out strategies for advertising, packaging, and promotions while keeping an eye on operational efficiency.
• Handle the marketing budget, monitoring spending to ensure optimal return on investment and brand growth.

The experience we're looking for

• Qualified Bachelors Degree in Business Commerce / Marketing
• Proven FMCG and / or Pharmaceutical brand marketing experience of at least 2-3 years.
• Agile digital marketing acumen, with an ability to adapt and thrive in a fast-paced environment.
• Equally proficient in offline and online branding strategies and approaches
• Experience in working with teams on successful project management and time management

Skills

• proactive approach, comfortable with both autonomy and collaboration.
• Robust analytical abilities to dissect market trends and brand performance.
• Exceptional verbal and written communication talents.
• Experience in FMCG or Consumer Health and a proven track record in Brand Management.

The skills for success

• Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG / Consumer Health Experience, Brand Management.
• Sales / Retail / Business Development jobs