Assistant Brand Manager

Premier; Midrand; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent consumer goods company in Johannesburg is seeking a Brand Manager to enhance market share and overall profitability. The role involves developing brand plans, executing promotional activities, managing innovation projects, and conducting market research. Ideal candidates will have strong stakeholder management skills and an understanding of consumer trends. This position offers a unique opportunity to contribute significantly to brand performance.

Responsibilities

• Develop and implement brand plans to increase market share and maximize profitability.
• Plan, manage, and execute promotional, digital, and social media activities.
• Manage project innovation processes including financials and stakeholder management.
• Conduct research on market and consumer trends to drive awareness.
• Collaborate with sales to optimize distribution and marketing campaigns.
• Handle daily administrative tasks for portfolio coordination.

Job description

Job Purpose

You will be expected to make a genuine contribution to the organization, focusing on growing pasta and breakfast categories through innovation, social media, promotional activities and shopper execution to ensure positive impact on the brands’ share and brands’ revenue performance.

Role and Responsibilities

• Develop and implement brand plans to increase market share and maximise profitability within the context of utilizing internal and external analysis as well as competitor, consumer and industry trend insights
• Planning, managing and execution of promotional, digital and social media activities in line with the brands’ strategies and plans.
• Managing the project innovation process including (but not exclusively) project financials, project presentation and rationale, packaging development, stakeholder management, project launch elements as well as the marketing campaign to support the innovation.
• Effective stakeholder management for the development of creative, digital assets, ATL & BTL communication, packaging, POS, market research and integrated marketing campaigns
• Conduct research to understand global and local market, consumer and industry trends for the purpose of driving awareness of key trends within the team to identify opportunities for innovation, highlight potential threats, shifts in consumer behaviour etc.
• Actively work with sales to understand the retail and wholesale landscape and their relative impact on the business, and how to optimise innovation, distribution, POS and marketing campaigns.
• Undertaking daily administrative tasks to ensure the functionality and coordination of the portfolio’s ’s activities.